# Rapper-Launched Hemp Pre-Rolls Post Malone Debuted the Quality-oriented Cannabis Brand Shaboink By Kalin Ned | Published 2019-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-prerolls References: [highsnobiety](https://www.highsnobiety.com/p/post-malone-sherbinskis-hemp-pre-rolls/#slide-2) & [shabo.ink](https://shabo.ink/) Shaboink — which is a cannabis activation by American rapper Post Malone, is making two flavors of premium hemp pre-rolls available to recreational consumers. The product launch is done in collaboration with Mario Guzman's cannabis-inspired lifestyle company, Sherbinskis, and Icon Farms, which is a family-owned tobacco production company. The two flavors of hemp pre-rolls include the 'Posty OG' by Shaboink and the '[Gelato](https://www.trendhunter.com/trends/gelato-pique-1)' by Sherbinskis. Each contains less than 0.3 % of [THC](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers). The offerings are nicotine- and tobacco-free. Instead, the contents enjoy "American-grown hemp, plant-derived terpenes, and water." In addition, they come in vibrant, aesthetically pleasing packaging that answers to modern sensibilities. Post Malone's affiliation with a cannabis-oriented brand is yet another example of an individual of celebrity status venturing into a new industry that is being embraced to a very high degree. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Premium Hemp Pre-rolls:** Opportunity for disruptive innovation in the cannabis industry by creating premium, quality hemp pre-rolls to meet growing market demand and cater to modern sensibilities. - **Celebrity-collaborated Cannabis Brands:** Opportunity for disruptive innovation in the cannabis industry by creating cannabis brands in collaboration with celebrities to gain wider market exposure and brand recognition. - **Nicotine-free Smoking Alternatives:** Opportunity for disruptive innovation in the smoking industry by creating nicotine-free smoking alternatives that cater to health-conscious consumers and answer to modern sensibilities. ### Industries Being Reshaped - **Cannabis:** The cannabis industry has an opportunity for disruptive innovation by producing premium quality hemp pre-rolls and collaborating with celebrities to gain wider market exposure. - **Tobacco:** The tobacco industry has an opportunity for disruptive innovation by producing nicotine-free smoking alternatives that cater to health-conscious consumers and answer to modern sensibilities. - **Entertainment:** The entertainment industry has an opportunity for disruptive innovation by venturing into new industries that are being embraced to a very high degree and collaborating with brands to gain wider market exposure. ## Related on Trend Hunter - [Liquid Diamond-Infused Pre-Rolls](https://www.trendhunter.com/trends/innovative-cannabis-prerolls.md) - [Hemp-Based Cannabis Wraps](https://www.trendhunter.com/trends/zigzag-launched.md) - [Cannabis Company Brand Expansions](https://www.trendhunter.com/trends/the-cannabist-company.md) - [Botanically Blended Pre-Rolls](https://www.trendhunter.com/trends/botanically-blended-prerolls.md) - [Ultra-Potent Pre-Roll Lines](https://www.trendhunter.com/trends/mellow-fellows.md) - [Compact Mini Pre-Rolls](https://www.trendhunter.com/trends/mini-prerolls.md) - [Revamped Cannabis Pre-Rolls](https://www.trendhunter.com/trends/redecan.md) - [Classic Americana-Inspired Cannabis Lines](https://www.trendhunter.com/trends/classic-americanas.md) - [Potent Infused Pre-Rolls](https://www.trendhunter.com/trends/infused-prerolls.md)