# Hemp-Based Pet Food Toppers Heirloom Pet Products' Toppers Add Water-Soluble Organic Hemp to Meals By Laura McQuarrie | Published 2020-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-pet-food-toppers References: [prnewswire](https://www.prnewswire.com/news-releases/heirloom-pet-products-launches-pet-wellness-products-made-from-water-soluble-hemp-301086694.html) & [heirloompets](http://heirloompets.com) Heirloom Pet Products makes pet food toppers that help to enhance meals with water-soluble organic hemp. The hemp-based pet products were specifically formulated to not only enrich pets' well-being with organic hemp but also improve the taste of food of pets. Knowing that pet parents are looking for convenient ways to support their pets' well-being, Heirloom Pet Products launched easy-to-feed, fast-acting toppers. The debut products from Heirloom Pet Products all contain 150 milligrams of water-soluble broad-spectrum hemp and offer five milligrams of hemp per serving. For young pups, there's Zen Puppy in a peanut butter and banana flavor, Whine Not with bacon and cheddar and a third Ruff and Ready variety that's packed with antioxidant-rich and anti-inflammatory turmeric for bone and joint health. Image Credit: Heirloom Pet Products ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Organic Pet Food Toppers:** Disruptive innovation opportunity: Develop new pet food toppers using organic ingredients to cater to the growing demand for natural and healthy options for pets. - **Water-soluble Hemp Products:** Disruptive innovation opportunity: Create water-soluble hemp-based products for various industries like supplements, cosmetics, and beverages, providing better absorption and convenience for consumers. - **Convenient Pet Well-being Solutions:** Disruptive innovation opportunity: Design and launch convenient pet products that promote well-being, taking into consideration pet parents' desire for easy-to-use solutions to support their pets' health. ### Who This Affects Most - **Pet Food:** Disruptive innovation opportunity: Develop innovative pet food products by incorporating hemp-based ingredients, such as water-soluble hemp, to enhance the nutritional value and taste. - **Supplements:** Disruptive innovation opportunity: Explore the use of water-soluble hemp as a potent ingredient in supplements, providing enhanced bioavailability and potential health benefits. - **Natural Cosmetics:** Disruptive innovation opportunity: Integrate water-soluble hemp into natural cosmetics, offering consumers a unique and sustainable alternative with potential skincare benefits. ## Related on Trend Hunter - [Liquid Pet Supplements](https://www.trendhunter.com/trends/liquid-pet-supplements.md) - [Potent Pet CBD Products](https://www.trendhunter.com/trends/pet-releaf.md) - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md) - [Plant-Based Pet Supplements](https://www.trendhunter.com/trends/pet-releaf-2.md) - [CBD-Infused Pet Products](https://www.trendhunter.com/trends/cv-sciences.md) - [Micro-Ground Botanical Meal Toppers](https://www.trendhunter.com/trends/toppers-for-pets.md) - [Relaxing Hemp-Powered Pet Oils](https://www.trendhunter.com/trends/stress-releaf-hemp-oils.md) - [Health-Focused CBD Pet Tinctures](https://www.trendhunter.com/trends/cbd-pet-tincture.md) - [Insect-Infused Dog Food Toppers](https://www.trendhunter.com/trends/functional-meal-toppers.md)