# Hemp-Infused Sleeping Masks elf cosmetics' Nourishing Hemp Mask Works Wonders Overnight By Kalin Ned | Published 2021-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-mask References: [elfcosmetics](https://www.elfcosmetics.com/jade-roller/84220.html?cgid=cannabis-sativa-collection#start=2) & [elfcosmetics](https://www.elfcosmetics.com/dope-dreams-sleeping-mask/57490.html?cgid=cannabis-sativa-collection#start=1) This hemp mask by elf cosmetics is meant to soothe, hydrate, and relieve irritated skin while you sleep. The formula is packed with hemp seed oil, which is rich in amino acids, and hyaluronic acid which locks in moisture for a plumper complexion. Dubbed 'Dope Dreams Sleeping Mask,' individuals can either choose to sleep with the creamy hemp mask overnight or rinse it off after 10-15 minutes. While the former will allow one to "reap all the skin-happy benefits" of elf's formula, the latter can be more convenient for a quick burst of nourishment in the evening. The Dope Dreams Sleeping Mask also pairs well with elf cosmetics' dual-ended jade facial roller, which gently massages, soothes, and boosts skin vitality. It also helps with absorbing the formula of any product. Image Credit: elf cosmetics ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 88% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hemp-infused Skincare:** The use of hemp seed oil in skincare products is a growing trend with potential for even more infusion of hemp into skincare lines. - **Overnight Skincare:** The trend of overnight skincare solutions is gaining popularity with opportunities for further innovation and development. - **Facial Massaging Tools:** The use of facial roller tools in skincare routines is a rising trend, with potential for further disruption in the beauty industry through the development of new, innovative massaging tools. ### Who This Affects Most - **Beauty Industry:** Hemp-infused skincare products have potential for disrupting the beauty industry, as consumers continue to seek natural and effective skincare alternatives. - **Wellness Industry:** The trend of overnight skincare solutions can open up opportunities for disruption within the wellness industry through the development of holistic and natural products. - **E-commerce Industry:** The rising trend of facial massaging tools can disrupt the e-commerce industry through the development and marketing of new and innovative beauty tools. ## Related on Trend Hunter - [Hemp-Based Sleep Gummies](https://www.trendhunter.com/trends/hemp-hand.md) - [Collagen-Infused Sleep Masks](https://www.trendhunter.com/trends/collagen-infusion1.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [De-Stressing Skincare Serums](https://www.trendhunter.com/trends/serum-cbd.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md)