# Calm-Inducing Hemp-Based Drinks Hemp Hop Launches Health-Conscious 'NARDT' Relaxation Beverage By Niko Pajkovic | Published 2021-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-hop References: [prweb](https://www.prweb.com/releases/hemp_hop_beverage_company_launches_new_highly_functional_relaxation_drink_to_help_consumers_unwind/prweb18132989.htm) & [hemphopbeverage](https://hemphopbeverage.com/) [Hemp Hop](https://www.trendhunter.com/trends/purified-bottled-water) Beverage, a California-based startup specializing in [cannabis-infused water](https://www.trendhunter.com/trends/goodmellow), has announced 'NARDT,' a highly functional relaxation beverage intended to help customers unwind in a controlled and healthy manner. The new drink combines the benefits of hemp and hops extracts -- both grown organically in California -- with a proprietary nanotechnology process that increases effectiveness and absorption. In addition, the company uses all-natural hemp that contains CBD but 0.0% THC, helping customers achieve a relaxed "feel-good" state without experiencing the effects of psychoactive cannabis. With a timely launch, the company hopes that its new product can help those whose mental health has been impacted by the COVID-19 pandemic. “The world was already stressed out long before the pandemic ever hit, now it seems to be worse than ever. [Hops](https://www.trendhunter.com/trends/oil-hop-extract) and Hemp are from the same plant family and work in synergy with each other to deliver the potent stress-reducing oomph,” said the CEO and Co-Founder of Hemp Hop, Adam Hagaman. Image Credit: Hemp Hop Beverages ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Hemp-based Relaxation Drinks:** Opportunity for other beverage manufacturers to infuse hemp and hops extracts with proprietary nanotechnology to increase effectiveness and absorption. - **Natural Stress-reducing Supplements:** Opportunity for supplement companies to create all-natural relaxation products to aid in stress relief. - **Functional Beverages for Mental Health:** Opportunity for functional beverage companies to develop products specifically targeted at improving mental health and well-being. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can explore the use of hemp, hops and nanotechnology to create new products in the relaxation and stress relief segment. - **Supplement Industry:** Supplement companies can explore the use of all-natural ingredients and new innovations to create products for mental health and stress relief. - **Functional Beverage Industry:** Functional beverage companies can develop and market products that target specific mental health issues to create a new segment of the functional beverage market. ## Related on Trend Hunter - [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Nano-Emulsified Hemp Beverages](https://www.trendhunter.com/trends/nano-shot.md) - [Hemp-Derived THC Beverages](https://www.trendhunter.com/trends/hempderived-thc-beverage.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Drink-Enhancing Cannabis Drops](https://www.trendhunter.com/trends/mocktail-creator.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Social Connection Cannabis Drinks](https://www.trendhunter.com/trends/herbal-oasis-social-tonics.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md)