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# Rehydrating Hemp Drinks
OEM's Replenishing Drink Comes from a Line of Japanese-Inspired Remedies

By Laura McQuarrie | Published 2021-07-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-drinks
References: [vice](https://www.vice.com/en/article/akgjp4/oem-japanese-health-products-review) & [oemre](https://oem.care/products/rehydrating-drink)

OEM recently launched a line of Japanese-inspired cold remedies that includes skin-repairing balms, congestion-clearing menthol creams and [hemp drinks](https://www.trendhunter.com/trends/tattersall-functional-beverages). The Rehydrating Drink relies on both trusted remedies and modern solutions, since it offers a blend of [vitamins, L-theanine and electrolytes](https://www.trendhunter.com/trends/optivive) with 10 milligrams of broad-spectrum hemp extract. The calming drink is made with natural ingredients and no artificial sweeteners, and it's ideal for not just times of feeling unwell but also [replenishing after a workout](https://www.trendhunter.com/trends/hydrobae), a hot bath, depletion or dehydration.

Like the other products in the line, this one boasts minimalist green packaging that promises to speak to Millennial and Gen Z consumers. The brand also offers packs of hand sanitizers and refills, which are particularly relevant for the current times.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 56% | Activity: 42% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Hemp-infused Drinks:** Manufacturers can explore more variants of hemp-infused drinks, which provide calming and replenishing properties.
- **Minimalist Packaging:** Brands can adopt minimalist and eco-friendly packaging that speaks to Millennial and Gen Z consumers.
- **Japanese-inspired Remedies:** There is a growing trend in the market for Japanese-inspired remedies that businesses can leverage to create niche products.

### Who This Affects Most

- **Beverage Industry:** The beverage industry can create hemp-infused beverages and tap into the market for calming and replenishing drinks.
- **Skincare Industry:** Skincare businesses can create natural and skin-repairing balms that cater to consumers looking for trusted remedies.
- **Health and Wellness Industry:** There is an opportunity for businesses in the health and wellness industry to create products based on Japanese-inspired remedies that appeal to health-conscious consumers.

## Related on Trend Hunter

- [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md)
- [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md)
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- [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md)
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