# Hydrating Hemp Drinks PLNT's Iced Tea and Fruit Water Beverages Contain an Active Hemp Extract By Laura McQuarrie | Published 2019-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-drink References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13396-oatmilk-keto-cbd-among-top-trends-at-expo-west) & [plntblend](https://www.plntblend.com/) Plant Life Group's PLNT beverage brand shares [hydrating hemp drinks](https://www.trendhunter.com/trends/tattersall-functional-beverages) in the form of iced teas and fruit waters that are infused with a full-spectrum active hemp extract. These cold-pressed beverages offer low-calorie, [sugar-free refreshment](https://www.trendhunter.com/trends/wonderhydrate) with other powerful plant-based ingredients. While the Turmeric + Ginger flavor is accented by black pepper extract and a kick from cayenne pepper extract, the Pineapple + Chamomile variety integrates sweet basil extract for a balanced, herbaceous flavor. Some of the other ingredients that can be found in these solutions for [hemp-infused hydration](https://www.trendhunter.com/trends/fuzzy-bones-thc-beverage) include antioxidant-packed matcha and cooling mint. Each of PLNT's drinks boasts functional benefits that support gut health, relaxation, recovery and mental clarity and other parts of the mind and body by drawing from the way its potent ingredients have been used throughout history and ancient medicinal practices. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Hemp Drinks:** Hydrating hemp drinks offer a low-calorie, sugar-free refreshment infused with active hemp extract, providing a disruptive innovation opportunity in the beverage industry. - **Cold-pressed Beverages:** Cold-pressed beverages infused with powerful plant-based ingredients, including hemp extract, present a disruptive innovation opportunity for the beverage industry. - **Functional Beverages:** Functional beverages that support gut health, relaxation, recovery, and mental clarity by utilizing potent ingredients like hemp extract have disruptive innovation potential in the beverage industry. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the disruptive innovation opportunity of creating hydrating hemp drinks infused with active hemp extract. - **Natural Health Products Industry:** The natural health products industry can explore the disruptive innovation opportunity of cold-pressed beverages infused with potent plant-based ingredients, such as hemp extract. - **Wellness Industry:** The wellness industry can leverage the disruptive innovation potential of functional beverages that promote gut health, relaxation, recovery, and mental clarity, including those infused with hemp extract. ## Related on Trend Hunter - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [CBD-Infused Bottled Waters](https://www.trendhunter.com/trends/purified-bottled-water.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Health-Focused Hemp Beverages](https://www.trendhunter.com/trends/pink-cloud.md) - [Collagen-Infused Hemp Beverages](https://www.trendhunter.com/trends/collagen-hemp-beverage.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md) - [Plant-Powered Tea-Like Beverages](https://www.trendhunter.com/trends/cult-botanical-infusions.md)