# Honest CBD Campaigns Bluebird Botanicals Markets Its Hemp-Derived CBD Using Radical Honesty By Laura McQuarrie | Published 2020-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-derived-cbd References: [adweek](https://www.adweek.com/brand-marketing/bluebird-botanicals-cbd-novel-marketing-approach-honesty/) & [instagram](https://www.instagram.com/p/B_nSeNDBJqq/) During a global pandemic, e-commerce sales of hemp-derived [CBD](https://www.trendhunter.com/trends/slumbersupporting-cannabis-capsules) have spiked, especially as people regard CBD as having benefits for everything from anxiety and sleeping problems to muscle pain. Although CBD is associated with helping the mind and body to relax, [Bluebird Botanicals](https://www.trendhunter.com/trends/ditch-the-fizz) takes a different approach to sell its hemp extracts. With #NoFilterCBD, Bluebird Botanicals offers reminders like "CBD doesn't work for everyone. Cannabis products interact with each of us in different ways, which is why it is so important to find your own balance when starting out with CBD." On social media, Bluebird Botanicals is also committed to being [transparent about its ingredients](https://www.trendhunter.com/trends/dietary-supplement-market) and sharing other helpful tips related to self-care, breathing or even noticing patterns of avoidance. Image Credit: Bluebird Botanicals ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Spiked E-commerce Sales:** The spike in e-commerce sales of hemp-derived CBD during the global pandemic presents an opportunity for businesses to leverage online platforms and reach a wider consumer base. - **Radical Honesty Marketing:** Embracing radical honesty in marketing campaigns, like Bluebird Botanicals' #NoFilterCBD, can differentiate brands and build trust with consumers in the CBD industry. - **Transparent Ingredient Disclosure:** Promoting transparency in ingredient sourcing and sharing helpful self-care tips, as demonstrated by Bluebird Botanicals, can attract health-conscious consumers seeking authentic and ethical CBD products. ### Sectors Adopting This - **E-commerce:** The rise in CBD e-commerce sales creates opportunities for retailers to establish online platforms, streamline distribution, and tap into the growing consumer demand. - **CBD Industry:** By implementing radical honesty and transparent marketing strategies, companies in the CBD industry can differentiate themselves and gain a competitive edge in the market. - **Health and Wellness:** In the health and wellness industry, there is room for businesses to prioritize transparency, authenticity, and ethical practices to attract consumers who value self-care and natural remedies like CBD. ## Related on Trend Hunter - [Functional Hemp Capsules](https://www.trendhunter.com/trends/hempbased-supplements.md) - [D2C CBD Wellness Products](https://www.trendhunter.com/trends/fullspectrum-cbd-products.md) - [Botanical Adaptogen CBD Supplements](https://www.trendhunter.com/trends/cbd-wellness-products.md) - [Stress-Alleviating Organic CBD Lines](https://www.trendhunter.com/trends/good-organics-cbd.md) - [Minty Vegan CBD Oils](https://www.trendhunter.com/trends/vegan-cbd-oil.md) - [Giftable CBD Products](https://www.trendhunter.com/trends/thanks-naturals.md) - [Herbal CBD Oils](https://www.trendhunter.com/trends/herbal-cbd-oils.md) - [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md) - [Expansive CBD-Powered Health Products](https://www.trendhunter.com/trends/hemp-fusion.md)