# Eco-Conscious Hemp Denim a n a r a's Denim Silhouette is Comfy, Stylish, & Incredibly Versatile By Kalin Ned | Published 2019-07-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-denim References: [anara.co](https://www.anara.co/) Hemp denim has implications for sustainability and comfort. Contemporary brand a n a r a is a purveyor of this style of production. The company prides itself with silhouettes that have been designed in Canada and ethically manufactured in Australia. The product is identified as jeans that are "[ultra-comfy, high-quality](https://www.trendhunter.com/trends/yoga-jeans-2025)" and perfect for the everyday. The business of [hemp denim](https://www.trendhunter.com/trends/keen-x-gramicci) entails that each pair will have a 50% decrease in global impact in comparison to all-cotton denim. This is because the material requires less water and land to be groomed into a functioning product. In addition, a n a r a also extends its commitment to a planet-friendly practice through the use of [biodegradable packaging, zero herbicides or pesticides](https://www.trendhunter.com/trends/breathable-materials), as well as relentless advocacy for fair pay and safe working environments. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** a n a r a's use of hemp denim demonstrates the trend of sustainable fashion and presents the opportunity for other fashion brands to adopt eco-friendly production methods. - **Eco-friendly Packaging:** a n a r a's use of biodegradable packaging highlights the trend of eco-friendly packaging and presents the opportunity for other brands to adopt sustainable packaging as well. - **Ethical Production:** a n a r a's commitment to fair pay and safe working environments showcases the trend of ethical production and presents the opportunity for other companies to create a positive impact on their employees and communities. ### Who This Affects Most - **Fashion Industry:** With the rising demand for sustainable fashion, the fashion industry has the opportunity to shift towards eco-friendly production methods, such as the use of hemp denim. - **Packaging Industry:** a n a r a's use of biodegradable packaging demonstrates the potential for the packaging industry to adopt eco-friendly and sustainable practices. - **Manufacturing Industry:** a n a r a's ethical production methods serve as an example for the manufacturing industry to prioritize fair pay and safe working environments for its employees. ## Related on Trend Hunter - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Elevated Hemp Table Accessories](https://www.trendhunter.com/trends/graf-lantz.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md)