# Functional Hemp Creams Deew Beauty and Wellness' Highly Nourishing Crèmes Use Cannabis Sativa Oil By Laura McQuarrie | Published 2018-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-cream References: [youdeewyou](https://www.youdeewyou.com/) Deew Beauty and Wellness offers its Highly Nourishing Crèmes in two varieties, Uplift and Chill, which are beneficial for their respective energizing and relaxing qualities. The products are made with an oil from the seeds of the hemp plant, which is incredibly rich in Essential Fatty Acids and essential to the maintenance of healthy skin and hair. Some of the other ultra-nourishing ingredients that can be found in the [skincare products](https://www.trendhunter.com/trends/mad-hippie-ultra-rich-barrier-cream) include murumuru butter and healing, anti-aging argan oil. While the Uplift Highly Nourishing Crème is enhanced with invigorating spearmint, rosemary and peppermint essential oils, Chill shares a soothing scent. A growing number of [cannabis-infused beauty products](https://www.trendhunter.com/trends/cbd-skincare-line) are emerging with formulas that spotlight [non-psychoactive extracts](https://www.trendhunter.com/trends/cbd-face-balm), helping consumers to make the most of the cannabis plant's calming and relief-providing properties for skincare. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-infused Beauty Products:** Disruptive innovation opportunity: Develop new skincare products that harness the calming and relief-providing properties of cannabis extracts. - **Non-psychoactive Extracts:** Disruptive innovation opportunity: Create beauty formulas that emphasize non-psychoactive cannabis extracts for skincare benefits. - **Ultra-nourishing Ingredients:** Disruptive innovation opportunity: Explore the use of highly nourishing ingredients like murumuru butter and argan oil in skincare products. ### Sectors Adopting This - **Beauty and Wellness:** Disruptive innovation opportunity: Introduce cannabis-infused skincare products that cater to health-conscious consumers. - **Natural Skincare:** Disruptive innovation opportunity: Capitalize on the trend towards natural skincare by incorporating cannabis extracts into product formulations. - **Cosmetics:** Disruptive innovation opportunity: Develop cosmetics that utilize non-psychoactive cannabis extracts for their soothing and calming properties. ## Related on Trend Hunter - [Calming Cannabis Wellness Solutions](https://www.trendhunter.com/trends/sagely-naturals-products.md) - [Comforting Hemp Teas](https://www.trendhunter.com/trends/comforting-hemp-tea.md) - [Natural CBD Skincare Lines](https://www.trendhunter.com/trends/cbd-skincare-line.md) - [Mood-Matching Moisturizers](https://www.trendhunter.com/trends/hempz-mood-collection.md) - [Hemp-Infused Holiday Moisturizers](https://www.trendhunter.com/trends/hemp-seed-oil-moisturizer.md) - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md) - [CBD-Infused Facial Balms](https://www.trendhunter.com/trends/smooth-facial-balm.md) - [CBD-Infused Body Butters](https://www.trendhunter.com/trends/cbd-body-butter.md) - [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md)