# Millennial-Friendly CBD Oils 'Populum' Shares Ethically Made, High-Quality Hemp CBD Oil By Laura McQuarrie | Published 2018-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-cbd-oil References: [prnewswire](https://www.prnewswire.com/news-releases/millennial-friendly-cbd-brand-launches-new-look-and-set-to-exceed-1-million-in-2018-300747451.html) & [populum](https://populum.com/) 'Populum' sets itself apart as a modern, approachable brand that creates high-quality, ethically made [hemp CBD oil](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil). The products by Populum are available in the form of tinctures in different concentrations, a [topical rub](https://www.trendhunter.com/trends/sagely-naturals-products), as well as a Zen Pets Calming Hemp Oil for dogs and cats. Populum recently rebranded its identity to favor a clean, colorful and playful packaging scheme that helps to distinguish it as a premium product producer, yet still, allow for its range to be approachable to the mainstream. The brand offers a Starter Kit for those who may be new to CBD or those who are looking to try out a variety of products at once. The kit includes a 250mg bottle of Populum's Full-Spectrum Hemp Oil, the Zen Pets Calming Oil and the Cold Therapy Hemp Rub. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Ethical CBD Products:** There is an opportunity to disrupt the CBD industry by targeting millennials with ethical and sustainable production processes. - **Approachable CBD Branding:** Disruptive innovation opportunities lie in creating clean, colorful and playful branding schemes to distinguish premium CBD products as approachable to the mainstream. - **CBD Starter Kits:** CBD brands can tap into new customers by creating starter kits for those who are new to CBD or want to try a variety of products at once. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can benefit from the market potential of targeting millennials with ethical and sustainable CBD products. - **Pet Care:** The pet care industry can disrupt the market by creating CBD products for pets, such as Populum's Zen Pets Calming Hemp Oil. - **Marketing and Advertising:** Marketing and advertising industries can create new opportunities by innovating branding and packaging schemes to make premium CBD oil products approachable and appealing to younger audiences. ## Related on Trend Hunter - [Functional CBD Pet Products](https://www.trendhunter.com/trends/pet-releaf-1.md) - [Relaxing Hemp-Powered Pet Oils](https://www.trendhunter.com/trends/stress-releaf-hemp-oils.md) - [CBD-Infused Pet Products](https://www.trendhunter.com/trends/cv-sciences.md) - [Minty Vegan CBD Oils](https://www.trendhunter.com/trends/vegan-cbd-oil.md) - [Eclectic CBD Lifestyle Boxes](https://www.trendhunter.com/trends/cbd-lifestyle.md) - [Potent Pet CBD Products](https://www.trendhunter.com/trends/pet-releaf.md) - [Powerful CBD Balms](https://www.trendhunter.com/trends/cbd-balm1.md) - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md) - [Health-Focused CBD Pet Tinctures](https://www.trendhunter.com/trends/cbd-pet-tincture.md)