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# Anti-Hemorrhoid Seats
HemAway Takes Away the Discomfort and Induces Retraction

By Michael Plishka | Published 2009-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hemaway-novel-hemorrhoid-treatments
References: [sev.prnewswire](http://sev.prnewswire.com/health-care-hospitals/20090312/PH8290512032009-1.html) & [hemaway](http://www.hemaway.com/)

Dr. Maurello has hemorrhoids. Why am I telling you this? Because the good doctor is also an inventor and his new product, HemAway is intended for those like him who have or will have hemorrhoids.

HemAway is a [specially designed seat](https://www.trendhunter.com/trends/icleaningo-bidet-toilet-seat-dc02) intended for minimizing the pain from [prolapsed hemorrhoids](https://www.trendhunter.com/trends/throne-one). While it is definitely an innovative and [minimally invasive device](https://www.trendhunter.com/trends/procedure-chair), it requires the person to position their hemorrhoids at a certain location.

I assume that absolute accuracy isn't required.

**Implications** - HemAway, like any good product, was born out of the innovators need for something new. That was certainly the case with Dr. Maurello's hemorrhoid seat. The hemorrhoid reacts in no time at all.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 6% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Prolapsed Hemorrhoid Relief:** HemAway's anti-hemorrhoid seats provide innovative solutions for minimizing pain from prolapsed hemorrhoids.
- **Minimally Invasive Hemorrhoid Treatment:** The development of HemAway seats offers a less invasive option for those with hemorrhoids.
- **Inventor-driven Medical Devices:** Dr. Maurello's HemAway seats illustrate the potential for inventors to create innovative medical devices to address specific health conditions.

### Industries Being Reshaped

- **Medical Devices:** The medical device industry can benefit from the development of specialized products like HemAway seats for hemorrhoid relief.
- **Healthcare:** HemAway seats present a disruptive innovation opportunity within the healthcare industry by offering a unique approach to treating hemorrhoids.
- **Ergonomics/furniture:** The ergonomics and furniture industry holds potential for incorporating innovative designs like HemAway seats to provide comfort and relief for various medical conditions.

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