# Spectacular Web Design Hema Animated Retail Site By Alex Covert | Published 2008-01-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hema-animated-retail-site References: [popgadget.net](http://www.popgadget.net/2007/12/cool_site_that.php) & [producten.hema.nl](http://producten.hema.nl/) This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit [this 'Hema' site](http://producten.hema.nl). It lasts about a minute and is fun to watch. "Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand." **Implications** - The release of a website with a [creative, interactive design](https://www.trendhunter.com/trends/mystery-at-the-grooms) is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Creative Web Design:** Companies can benefit from truly creative site designs that distinguish themselves from other retailers. - **Interactive Websites:** The release of a website with a creative, interactive design is the digital equivalent of a parade. - **Viral Marketing:** Web design can be utilized as a viral marketing piece that gains attention in large numbers and is nearly impossible to ignore. ### Who This Affects Most - **Retail:** Retail organizations can benefit from creative web design and interactive websites to distinguish their brand and gain attention for their products. - **Marketing:** Web design can be utilized as a viral marketing tool to gain the attention of large audiences and create buzz for a brand or product. - **Web Development:** Opportunities exist for web developers to create unique and creative website designs that capture the attention of audiences and drive traffic to a business or organization's website. ## Related on Trend Hunter - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Design Showcase Platforms](https://www.trendhunter.com/trends/todaysdesign.md)