# Neutral Font Fragrances The Guts and Glory Helvetica Perfume Does Not Smell Like Anything By Alyson Wyers | Published 2013-11-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/helvetica-perfume References: [designtaxi](http://designtaxi.com/news/362306/A-Perfume-Inspired-by-The-Helvetica-Typeface/) & [helvetica-the-perfume.myshopify](http://helvetica-the-perfume.myshopify.com/products/helvetica-the-perfume) If you were searching for a [unique signature scent](https://www.trendhunter.com/trends/perfect-nonsense), the new Helvetica perfume might be for you. Inspired by the popular typeface, the [exclusive fragrance](https://www.trendhunter.com/trends/the-olfactory-series-1-collection) is available from Oakland creative collective Guts and Glory. This perfume is an unusual choice, given Helvetica is known as a neutral font. The eau de parfum is made out of distilled water and air, giving the eau de parfum an appropriately odorless scent. In fact, the numbered limited edition fragrance highlights the modernist bold typesetting with the tag line, "the scent of nothing." The 24K gold printing on the bottle adds a touch of luxury to the branding, as does the $62 USD price tag. The Helvetica perfume makes a great gift for typography enthusiasts. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Neutral Font Fragrances:** The emergence of fragrances inspired by well-known fonts presents an opportunity for disruptive innovation in the perfume industry, allowing for unique and conceptual scent experiences. - **Minimalist Luxury Packaging:** The use of 24K gold printing and sleek, minimalist packaging in the Helvetica perfume showcases a disruptive innovation opportunity in the cosmetic packaging industry, by combining high-end aesthetics with simplicity. - **Conceptual Brand Collaborations:** The collaboration between Guts and Glory and the well-known Helvetica typeface opens up disruptive innovation opportunities for brand collaborations that merge different artistic and creative disciplines, appealing to a niche target market. ### Industries Being Reshaped - **Perfume:** The emergence of neutral font fragrances offers a disruptive innovation opportunity for the perfume industry to explore conceptual and unconventional scent compositions. - **Cosmetic Packaging:** The use of luxurious materials and minimalist design in the Helvetica perfume demonstrates a disruptive innovation opportunity for the cosmetic packaging industry to elevate the perception of products through premium aesthetics. - **Creative Collaborations:** The collaboration between Guts and Glory and the Helvetica typeface paves the way for disruptive innovation opportunities for creative collaborations across various industries, enabling the fusion of different artistic expressions into unique products. ## Related on Trend Hunter - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Sheer Second-Skin Enhancers](https://www.trendhunter.com/trends/no-fragrance-fragrance.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Hidden Identity-Inspired Perfumes](https://www.trendhunter.com/trends/the-maker-alias.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Customized Luxe Revived Perfumes](https://www.trendhunter.com/trends/unnamed-fragrance.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md)