# Typeface-Themed Coffees Sudden Coffee Club Offers a Helvetica Coffee Blend for a Limited Time By Alyson Wyers | Published 2017-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/helvetica-coffee References: [designtaxi](http://designtaxi.com/news/393199/Helvetica-Is-No-Longer-Just-A-Typeface-It-s-Now-A-Coffee-As-Well/) & [blog.suddencoffee](https://blog.suddencoffee.com/helvetica-the-blend-reinvented-2a4c557821b7?_ga=2.43298726.2042767032.1495836903-528002644.1495836795) Known for their [instant coffee vials](https://www.trendhunter.com/trends/starbucks-crema-collection), Sudden Coffee also runs a [monthly subscription service](https://www.trendhunter.com/trends/noma-kaffe), which is currently featuring Helvetica coffee -- a bean blend inspired by the popular font. The Sudden Coffee Club created their first blend and named it after the versatile typeface. It's described as comfortable, familiar, feeling like home and "like our favorite font -- it kind of goes with everything." The Helvetica coffee blend, which will only be available for a short time frame, tastes like orange zest and dark chocolate. The blend uses sources from two different countries: Colombia (bringing the note of orange zest) and Honduras (where the dark chocolate flavor comes from). The coffees are also blended after they are brewed and dried separately. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Font-inspired Products:** Opportunity for companies to create products inspired by popular typefaces. - **Brewing Innovation:** Opportunity for coffee companies to experiment with new brewing techniques and blends. - **Limited Time Offerings:** Opportunity for companies to create buzz through short-term, exclusive product releases. ### Who This Affects Most - **Coffee:** Coffee companies can explore unique blends and flavor profiles inspired by different font types. - **Design:** Designers can take inspiration from different typefaces and create unique products outside of traditional design mediums. - **Subscription Services:** Subscription services can create exclusive releases to drive customer engagement and retention. ## Related on Trend Hunter - [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-blend.md) - [Premium Instant Lattes](https://www.trendhunter.com/trends/holsem.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md) - [Coffee-Inspired Pens](https://www.trendhunter.com/trends/sheaffer-coffee-edition.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Alpine-Inspired Coffee Products](https://www.trendhunter.com/trends/nespresso-professional-caffe-nocciola.md)