# Sweet Symbolic Branding Helt Honey Packaging Uses a Pattern of Graphics to Illustrate its Contents By Amelia Roblin | Published 2012-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/helt-honey-packaging References: [notcot.org](http://www.notcot.org/post/51446/) & [arhoj](http://www.arhoj.com/front/helt) A list might have offered an effective means to describe the features and the ingredients inside of Helt Honey packaging, but where would the appeal be in that branding strategy? Given that a consumer is far more likely to be enticed by visual stimulation, text was scrapped in favor of an [elaborately illustrated label](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). Anders Arhoj's design for the [sweet spread jars](https://www.trendhunter.com/trends/chocolate-spread-with-honey) gives special treatment to all 14 varieties of the [bee-derived product](https://www.trendhunter.com/trends/multifloral-honey). The winged creators and their hives are certainly referenced within the honeycomb grid of graphics, and so are the specific flowers, key production features and colors that depict the early stages of the scrumptious recipes. Every six-sided printed tile on Helt Honey packaging frames a cute cartoony symbol of the edible's essential elements. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Elaborate Illustrated Packaging:** Opportunity for brands to use elaborate illustrated packaging to enhance visual appeal and entice consumers with unique designs. - **Symbolic Graphics:** Use of symbolic graphics on packaging to visually represent the contents and key features of a product, providing a storytelling element. - **Multi-dimensional Branding:** Advantage of incorporating multiple layers of branding, such as illustrations, colors, and themes, to create a more engaging and interactive experience for consumers. ### Where This Applies - **Food and Beverage Packaging:** Disruptive innovation opportunity for food and beverage brands to create visually appealing packaging designs that captivate consumers' attention and differentiate their products on the shelves. - **Graphic Design and Illustration:** Opportunity for graphic designers and illustrators to collaborate with brands in creating unique and symbolic packaging designs that tell a story and enhance brand identity. - **Consumer Goods Retail:** Potential for retailers to curate and showcase products with elaborate illustrated packaging designs to attract consumers seeking visually appealing and distinctive products. ## Related on Trend Hunter - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Herb-Infused Honey Bundles](https://www.trendhunter.com/trends/honey-bundle.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)