# Branded Repurposed Clothing Initiatives Helpsy Enphasizes the Message That Clothes are Not Trash By Amy Duong | Published 2019-05-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/helpsy References: [helpsy.co](https://www.helpsy.co) Helpsy is a large [textile collection company](https://www.trendhunter.com/trends/in-good-company) located in the Northeast area of the United States and it is branching out to offer environmentally friendly programs as well. The overarching purpose is to [keep clothing out of the trash](https://www.trendhunter.com/trends/closet-clearout-challenge), educating its consumers of better practices. In the last year, Helpsy collected 25 million pounds of clothing. It also showcases the impact that clothing waste has on the environment. The collected items translated to 20 billion gallons of water, 320 million pounds of CO2 emissions, and enough electricity for 10,000 American homes. Its social mission works alongside a for-profit environmental company. This partnership allows the duo to give clothing to those in need as an additional repurposed approach. This past winter, Helpsy collected over [44,000 winter jackets](https://www.trendhunter.com/trends/heart-of-lifewear) that were directly delivered to New York Cares. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Repurposed Clothing Programs:** Opportunity for brands to implement initiatives that promote repurposing of clothing and educate consumers on sustainable practices. - **Textile Collection and Recycling:** Rise of companies specializing in large-scale textile collection and recycling to reduce clothing waste and environmental impact. - **Collaborative Social and Environmental Missions:** Increasing partnerships between for-profit and nonprofit organizations to repurpose and provide clothing to those in need. ### Sectors Adopting This - **Textile Recycling:** Industry focused on collecting, sorting, and recycling textiles to reduce waste and environmental impact. - **Sustainable Fashion:** Industry dedicated to producing clothing in a sustainable and environmentally friendly manner. - **Social Enterprises:** Sector incorporating social and environmental missions into their business models, including clothing repurposing initiatives. ## Related on Trend Hunter - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Textile Recycling Partnerships](https://www.trendhunter.com/trends/dunelm-and-the-salvation-army.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md)