# Small Business Discount Apps This App Helps Small Business Owners Offer Exclusive Deals By Katherine Pendrill | Published 2016-01-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/helps-small-business-owners References: [betalist](http://betalist.com/startups/fydo) & [betalist](http://betalist.com/startups/fydo/visit) 'Fydo' is a new web app that helps small business owners offer exclusive deals and promotions. For many small business owners, attracting a new customer base is one of the most difficult steps. This app helps business owners promote their brand by offering discounts on different products and services. Fydo is a location-based web app that helps small business owners list exclusive promotions and access the best deals in their area. The site allows business owners to list exclusive deals and promotions as a way to [attract a new customer base](https://www.trendhunter.com/trends/business-platform1). In turn, customers can search the site to find the best deals in their area. Customers can also customize these deals based on their likes, interests and specific locations. The app ultimately helps entrepreneurs [promote their small business](https://www.trendhunter.com/trends/word-oh-mouth) and grow their brand locally. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Location-based Deals:** The trend of offering exclusive, location-based promotions through web or mobile apps presents opportunities for small businesses to attract new customers and for developers to create new platforms. - **Customized Promotions:** The trend of allowing customers to customize their deals based on their interests and locations presents opportunities for personalization-focused startups and for small businesses to offer tailored incentives. - **Small Business Marketing Apps:** The trend of creating new web and mobile apps specifically for helping small businesses promote their brands presents opportunities for innovators to address the unique needs of this market segment. ### Industries Being Reshaped - **Location-based Marketing:** The location-based marketing industry has the opportunity to capitalize on the trend of exclusive, location-based promotions through the development of new technologies and platforms. - **Personalized Marketing:** The personalized marketing industry has the opportunity to create new solutions for allowing customers to customize their deals based on their interests and locations. - **Small Business Services:** The small business services industry has the opportunity to innovate new web and mobile apps specifically for helping small businesses promote their brands and reach new customers. ## Related on Trend Hunter - [App-Based Grocery Discounts](https://www.trendhunter.com/trends/olio-1.md) - [Startup Deal Platforms](https://www.trendhunter.com/trends/micro-deals.md) - [Pre-Launch B2B Startup Apps](https://www.trendhunter.com/trends/prelaunch-b2b-startup.md) - [Digital Loyalty Companions](https://www.trendhunter.com/trends/brew-perks.md) - [UX-Focused Apps](https://www.trendhunter.com/trends/foodr-eats.md) - [Loyalty Card Wallet Apps](https://www.trendhunter.com/trends/fidme.md) - [Dine-In Loyalty Apps](https://www.trendhunter.com/trends/lynq-app.md) - [Discount Retailer Mobile Apps](https://www.trendhunter.com/trends/family-dollar-app.md) - [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md)