# Body Positive Styling Services This Service Helps Plus-Size Women Find the Perfect Clothing By Katherine Pendrill | Published 2015-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/helps-plussize-women References: [psfk](http://www.psfk.com/2015/10/plus-size-body-positive-fashion-stylish-diaco-online-personal-styling.html) & [dia.co](https://www.dia.co/) 'Dia&Co.' is a [personal styling service](https://www.trendhunter.com/trends/your-ai-personal-stylist) that helps plus-size women find clothing that fits their taste and budget. For many plus-size shoppers, finding stylish clothing can be a frustrating experience. This service eliminates the shopping process by delivering fashionable clothing directly to the customer. Dia&Co. is a styling service that removes the hassle of shopping for [plus-size clothing](https://www.trendhunter.com/trends/curve-by-the-shirt-company). To use the service, customers simply fill out a quick online survey. The survey asks each individual about their fashion preferences and budget. Once the survey is complete, Dia&Co. arranges a phone consultation with the customer in order to get a better understanding of what they are looking for. The Dia&Co. team then finds the perfect items and delivers them directly to the home of the customer. Customers can choose to keep of return any of the items they receive. The [body positive service](https://www.trendhunter.com/trends/torrid-jeans-for-life) is designed to help plus-size women enjoy a fun and effortless shopping experience. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 70% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Personal Styling Services:** Opportunity for businesses to provide personalized styling services to help customers find clothing that fits their taste and budget. - **Body Positivity Movement:** Disruptive innovation opportunity to create products and services that cater to the needs of plus-size individuals and promote body positivity. - **Direct-to-consumer Fashion:** Potential for businesses to offer direct-to-consumer fashion solutions, eliminating the traditional shopping process and delivering fashionable clothing directly to customers. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion retailers to provide specialized styling services for plus-size women and enhance their shopping experience. - **E-commerce:** Disruptive innovation opportunity to create online platforms that offer personalized styling services and deliver clothing directly to customers' homes. - **Body Positive Brands:** Potential for brands to focus on promoting body positivity and offering inclusive clothing options for plus-size individuals. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [AI Style Consultants](https://www.trendhunter.com/trends/styleadviceai.md)