# Holiday Help Campaigns Santa Promotes Helpouts by Google as a Very Useful Service By Meghan Young | Published 2014-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/helpouts-by-google References: [mashable](http://mashable.com/2013/12/23/google-christmas-ad/) & [youtube](https://www.youtube.com/watch?v=jelETwzGZBs) People unfamiliar with Helpouts by [Google](https://www.trendhunter.com/trends/search-engine-1), Santa is here to shed some light. As part of a [clever ad campaign](https://www.trendhunter.com/trends/a-friend-for-christmas), Santa documented on a typical winter day preparing for his big day. Yet over the course of his day, he encounters a number of obstacles. To solve these problems and get priceless insights, he logs into Helpouts by Google for live tutorials on a number of matters including fixing his Santa suit, [baking cookies](https://www.trendhunter.com/trends/oreo-gingerbread-sos-service) and even working on his iconic 'Ho ho ho.' Launched late last year, Helpouts by Google is a platform for users to share their expertise through live video streams. This ad campaign adorably shows the benefit of such a service just in time for the holidays. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Live Tutorial Platforms:** Companies can create platforms where experts can provide live tutorials and share their expertise in real-time. - **Ad Campaign Experiences:** Businesses can create ad campaigns that showcase the benefits of their products or services through relatable experiences. - **Online Learning Services:** There is an opportunity to develop online learning services that connect users with experts in various fields for real-time learning. ### Who This Affects Most - **E-learning:** The e-learning industry can leverage live tutorial platforms and provide users with access to experts for interactive learning experiences. - **Digital Advertising:** Digital advertising agencies can help businesses create ad campaigns that focus on relatable experiences and the benefits of their products or services. - **Technology:** Companies in the technology industry can develop online learning services that utilize video streaming technology to connect users with experts in real-time. ## Related on Trend Hunter - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Holiday-Specific Conversational AI Agents](https://www.trendhunter.com/trends/ai-santa.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Voice Assistant Christmas Experiences](https://www.trendhunter.com/trends/hey-santa-feature.md) - [AI-Generated Festive Greetings](https://www.trendhunter.com/trends/messages-from-santa.md) - [Personalized Holiday Audios](https://www.trendhunter.com/trends/santas-voice-message.md) - [Personalized Holiday Videos](https://www.trendhunter.com/trends/naughty-or-nice-video.md)