# Refugee-Aiding Pop-Ups The Choose Love Pop-Up in London Was Launched by Help Refugees By Jana Pijak | Published 2019-02-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/help-refugees References: [middleeasteye.net](https://www.middleeasteye.net/news/choose-love-pop-shop-london-where-you-can-buy-gifts-refugees) & [choose.love](https://choose.love/) Choose Love is a charitable popup launched by Help Refugees last year. The social good brand activation was promoted with a slogan that read "shop your heart out, leave with nothing, feel the love," and offered a selection of high-quality products that were strategically organized to raise awareness about refugees and their lack of resources when entering a new country. The Choose Love pop-up by Help Refugees was organized into areas like "arrival," a space highlighting items that refugees need as soon as they arrive to a new country. These included products like winter jackets, life jackets and warm blankets. Additional store stations included "shelter," an area spotlighting the often inhumane conditions many refugees must endure and consisted of children's diapers, hygiene kits and more. Lastly, a "future" station aimed to address how shop visitors can make a long-term impact on the lives of refugees with donations to help with mental health support, medical care, school supplies, legal services and more. Image Credit: MEE/ Arij Limam, Help Refugees ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Charity Pop-ups:** The concept of charity pop-ups can disrupt traditional fundraising and increase awareness about social causes. - **Refugee Support Initiatives:** Refugee support initiatives are offering innovative solutions to help refugees during their challenging journeys. - **Social Good Brand Activations:** More brands are utilizing social good brand activations to promote social causes and increase their brand value. ### Where This Applies - **Retail Industry:** Retail industry can adopt charity pop-ups to showcase their products and support social causes. - **Non-profit and Social Organizations:** Non-Profit and Social Organizations can utilize refugee support initiatives to aid refugees during their difficult journeys. - **Marketing and Advertising Industry:** Marketing and Advertising Industry can adopt Social Good Brand Activations to create brand awareness and contribute to social causes. ## Related on Trend Hunter - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Empathic Emporium Pop-Ups](https://www.trendhunter.com/trends/fml-store.md) - [Kind Gardening Pop-Ups](https://www.trendhunter.com/trends/compassion-store.md)