# Earthquake Relief Fashion Word Apparel Shirt Lets Consumers Help Japan With Red Cross Donations By Rolandas Hauser | Published 2011-04-03 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/help-japan References: [wordapparel](http://www.wordapparel.com) & [charlotte.news14](http://charlotte.news14.com/content/top_stories/638629/north-carolinians-pitch-in-for-japanese-relief-efforts) Word Apparel has designed the beautiful Help Japan shirt above; 100 percent of the proceeds will be donated to the Red Cross. As time passes and the public begins to focus on different news items, we must continue to remind everyone that we still need to help Japan. Word Apparel is based out of Charlotte, North Carolina and has been gaining a lot of support for its Help Japan shirt. Each shirt is hand-printed by Word Apparel owner Rolandas Hauser on [American Apparel tees](https://www.trendhunter.com/trends/made-in-japan-knit) in both men's and ladies' sizes. For the Word Apparel design, Hauser focused on the [heritage and culture of Japan](https://www.trendhunter.com/trends/uniqlo-japan-1). In these difficult times, Hauser wanted to remind people of the beauty and pride that the Japanese culture brings to the world. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Creating fashion items that support a cause like earthquake relief can disrupt the traditional fashion industry and encourage consumers to make more socially conscious choices. - **Social Responsibility:** Promoting charitable donations through consumer products can disrupt the way businesses approach corporate social responsibility, encouraging more companies to incorporate philanthropy into their business models. - **Collaborative Design:** Collaborating with local artists and designers to create unique and meaningful products like the Help Japan shirt can disrupt the traditional production process and foster a sense of community engagement. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the trend of supporting social causes through clothing, creating opportunities for brands to differentiate themselves and resonate with socially conscious consumers. - **Nonprofit:** Nonprofit organizations can explore partnerships with fashion brands to create products that raise funds and awareness for important causes, enabling them to reach a wider audience and increase their impact. - **Printing and Apparel:** The printing and apparel industry can embrace sustainable and socially responsible practices by partnering with brands like Word Apparel to produce ethically made products and contribute to meaningful causes. ## Related on Trend Hunter - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Social Good Yogurt Lines](https://www.trendhunter.com/trends/yogurtland-2.md) - [Specialized Industrial Workwear Donations](https://www.trendhunter.com/trends/specialized-industrial-workwear.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md)