# Stickman Bookmarks The ‘Help!’ Bookmark is a Paperclip with Arms By Vivian Lau | Published 2012-07-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/help-bookmark References: [designboom](http://www.designboom.com/shop/help_bookmark.html) & [ffffound](http://ffffound.com/image/7ab14a19bb8c2da2b23d2d7f6846535c98e6fb98) The 'Help!' bookmark by i3 labs in Korea is cleverly designed to be a fun way to keep your pages in check. People use all sorts of things as bookmarks—a random piece of paper, a folded page corner or even a credit card all will suffice. i3 labs had a different design for the [standard bookmark](https://www.trendhunter.com/trends/easymark1) in mind, creating one that packed a punch in personality. The [stainless steel paper clips](https://www.trendhunter.com/trends/shearing-magnetic-absorption) are shaped like people who have their arms held up over their heads so that when they are attached to the page and the book is closed, they look trapped within the folds. A [pack of five](https://www.trendhunter.com/trends/note-clip) of these cheeky designs can be purchased for $26. Photo Credits: [designboom](http://www.designboom.com/shop/help_bookmark.htmlclass=FourteenG), [ffffound](http://ffffound.com/image/7ab14a19bb8c2da2b23d2d7f6846535c98e6fb98class=FourteenG) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Creative Bookmarks:** The 'Help!' bookmark showcases the potential for innovative and fun designs that go beyond traditional bookmarks. - **Personalized Stationery:** The unique design of the 'Help!' bookmark opens up opportunities for customized stationery featuring individualized characters. - **Novelty Office Supplies:** The cheeky designs of the 'Help!' bookmark suggest a market for playful and unconventional office supplies. ### Where This Applies - **Stationery:** The 'Help!' bookmark inspires the stationery industry to explore new and creative designs for bookmarks. - **Gift and Novelty:** The engaging and distinctive design of the 'Help!' bookmark presents an opportunity for the gift and novelty industry to offer unique products. - **Office Supplies:** The playful nature of the 'Help!' bookmark indicates potential for innovation in the office supplies sector by introducing novel and entertaining products. ## Related on Trend Hunter - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Minimally Engineered Bookends](https://www.trendhunter.com/trends/firm-book-end.md) - [Convenient Book Gadgets](https://www.trendhunter.com/trends/android-book-light.md) - [Miniature Elastic Paper-Turning Aids](https://www.trendhunter.com/trends/mercricco.md) - [Clipping Pen Devices](https://www.trendhunter.com/trends/the-clippen.md) - [Note Clip Organizers](https://www.trendhunter.com/trends/note-clip.md)