# Produce Department Stadiums Helmut Smits' 'Vegetable Stadium' is a Fruity Playing Field By Michael Hines | Published 2010-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/helmut-smits References: [ecofriend.org](http://www.ecofriend.org/entry/vegetable-stadium-reusing-fruit-crates-100-purely-organic/) & [helmutsmits.nl](http://helmutsmits.nl/) A lot of [grocery stores and produce vendors](https://www.trendhunter.com/trends/lidded-mango-carton) could really benefit by checking out Helmut Smits' 'Vegetable Stadium'. Helmut Smits' stadium is made out of [boxes of vegetables and fruits](https://www.trendhunter.com/trends/rijnvliet), featuring working lights and a grass carpet. Working in a grocery store, I learned that it isn't what you sell, but how you sell it. Helmut Smits designed his stadium in the name of art, but I still think a lot of retailers could benefit from this design. How could you turn down an apple or orange from a display like that? ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 24% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Produce Department Displays:** Creating visually appealing and unique displays in grocery stores using fruits and vegetables can attract customers and increase sales. - **Artistic Retail Experiences:** Integrating art installations in retail spaces can enhance customer engagement and create memorable shopping experiences. - **Sustainable Packaging Solutions:** Exploring innovative ways to use eco-friendly packaging materials in grocery stores can contribute to reducing waste and promoting environmental sustainability. ### Where This Applies - **Grocery Retail:** Grocery stores can adopt creative and eye-catching displays to entice customers and differentiate themselves in a competitive market. - **Art and Design:** Artists and designers can collaborate with retailers to bring artistic elements into their stores, providing unique experiences for customers. - **Packaging Industry:** Innovations in sustainable packaging solutions can help grocery stores reduce their ecological footprint and meet the growing consumer demand for environmentally friendly products. ## Related on Trend Hunter - [Display-Centric Dynamic Fruit Bowls](https://www.trendhunter.com/trends/circuit.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Hill-Like Designed Food Markets](https://www.trendhunter.com/trends/tainan-xinhua-fruit-and-vegetable-market.md) - [Architecture-Inspired Indoor Gardens](https://www.trendhunter.com/trends/vegetment-vegetable-cultivator.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Hybrid Football Stadium Housing](https://www.trendhunter.com/trends/tammela-stadium.md)