# Recession-Friendly Reprints Helmut Newton's 'SUMO' is Downsized & Re-Released By Katie Cordrey | Published 2009-10-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/helmut-newton-sumo References: [onlyberlin](http://www.onlyberlin.com/sumo-helmut-newton-exhibition/) & [photoradar](http://www.photoradar.com/news/story/helmut-newton-book-reprinted) The original ‘SUMO’ book featured over 350 photographs covering every aspect of photographer Helmut Newton’s career. His fashion images influenced the photographers that came after him. His celebrity portraits were much coveted. But, he is best known for his powerful, erotic nudes. Copies of the original edition, a huge volume with an initial print run of 10,000 signed and numbered copies, often sell for $15,000 or more. Thankfully, the new edition is smaller, and considerably less expensive, selling on [Amazon](http://www.amazon.com/gp/product/3836517302?ie=UTF8&tag=gorgetalk-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=3836517302) for under $100. For those with a bigger budget, the [Photography Museum in Berlin](https://www.trendhunter.com/trends/tadao-ando-sketches-drawings-and-architecture) is hosting an exhibition that displays how the famous book ‘SUMO’ was created. The exhibition runs through January 31, 2010. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### What Makes This Trend Stand Out - **Recession-friendly Reprints:** Disruptive innovation opportunity: Create downsized and more affordable versions of popular products to appeal to budget-conscious consumers. - **Photography Museum Exhibitions:** Disruptive innovation opportunity: Curate exhibitions that showcase the behind-the-scenes creation process of famous books or artworks to attract art and photography enthusiasts. - **Online Book Selling:** Disruptive innovation opportunity: Develop online platforms that offer discounted prices for high-value collectibles, making them more accessible to a broader market. ### Sectors Adopting This - **Publishing:** Disruptive innovation opportunity: Introduce reprints of popular books in smaller and more affordable formats to cater to a wider customer base. - **Art and Photography:** Disruptive innovation opportunity: Establish museums or galleries that focus on showcasing the creation process of iconic books or artworks, attracting art enthusiasts and collectors. - **E-commerce:** Disruptive innovation opportunity: Create online platforms that specialize in selling valuable collectibles at discounted prices, offering more affordable options for collectors. ## Related on Trend Hunter - [10-Pound Monumental Books](https://www.trendhunter.com/trends/pentagram-living-by-design.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Celebratory Gallery Anniversary Capsules](https://www.trendhunter.com/trends/anniversary-collections.md) - [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md)