# Full-Denim Clean Cut Capsules The Helmut Lang Jeans Collection Highlights Refreshing Structures By Amy Duong | Published 2018-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/helmut-lang-jeans References: [hypebeast](https://hypebeast.com/2018/11/helmut-lang-jeans-editorial-ed-templeton) & [helmutlang](https://www.helmutlang.com/) The new Helmut Lang Jeans collection is launching following the label's Under Construction series -- the new pieces are showcased in an editorial shot by Ed Templeton on the sets of Huntington Beach. The lookbook sees young skateboarders modeling the apparel, bringing a sense of refreshing contemporary aesthetics. The capsule is spotlighted by its [indigo hues and new structural designs](https://www.trendhunter.com/trends/anatomic-denim) accompanying some familiar cuts from the previous range -- this includes the bootcut jeans, the straight cut, the drainpipe, and the trucker jacket. The new logo-hack is designed by Los Angele-based artist Brian Roettinger, drawing reference to a Viennese culture exhibition from 1989 in Paris, which also marks the place of Helmut Lang's first-ever runway show. The entire [Helmut Lang Jeans capsule](https://www.trendhunter.com/trends/versatile-denim) is now available to shop online and in-store. Notably, the editorial will be launching as a zine, with an exclusive availability of 200 editions. Image Credit: Ed Templeton ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Denim Capsules:** Opportunity to create limited-edition denim collections with unique structural designs. - **Refreshing Contemporary Aesthetics:** Opportunity to develop fashion lines that combine modern and traditional styles. - **Logo-hacks and Artistic Collaborations:** Opportunity to collaborate with artists to create unique logo designs for fashion collections. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to experiment with new denim designs and aesthetics. - **Art:** Opportunity for artists to collaborate with fashion brands and create logo designs. - **Publishing:** Opportunity to create limited-edition zines featuring fashion editorials and exclusive content. ## Related on Trend Hunter - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Dynamic Denim-Dominant Capsules](https://www.trendhunter.com/trends/carolina-herrera.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Heritage Denim Release](https://www.trendhunter.com/trends/denim-tears-4.md)