# Eco Designer Raincoats Helmut Lang and Parley Released 2 Raincoats By Ell Smith | Published 2018-12-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/helmut-lang-and-parleys References: [hypebae](https://hypebae.com/2018/12/parley-helmut-lang-eco-capsule-hooded-raincoat-stadium-jacket) & [helmutlang](https://www.helmutlang.com/recycled-nylon/) Designer fashions are turning to [eco-friendly initiatives](https://www.trendhunter.com/trends/regeneration-nation) to attract the conscious consumer, which is exactly why Helmut Lang and Parley's partnership is sure to set a positive example to fight the waste caused by fast fashion. The new partnership has resulted in a gorgeous [clothing collaboration](https://www.trendhunter.com/trends/coach-and-poshmark) that includes two raincoats -- one with a hood, and one without. The beautiful coats arrive in white or black and were made entirely with eco-friendly materials. This collaboration serves as an extension of the designer brand's efforts to protect the oceans -- a commitment that will be reflected in upcoming clothing releases. Made from upcycled materials, these raincoats will be available to purchase online and at select in-store locations. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-fashion:** Fashion companies should consider incorporating eco-friendly materials in their products. - **Sustainable Partnerships:** Companies should partner with organizations that promote sustainability to attract conscious consumers. - **Upcycling:** Companies can create new products by reusing or transforming discarded materials, reducing waste and promoting sustainability. ### Industries Being Reshaped - **Fashion:** The fashion industry can adopt sustainable practices and materials to attract conscious consumers. - **Retail:** Retailers can promote eco-friendly products, like upcycled raincoats, to address consumer demand for sustainable goods. - **Environmental Organizations:** Environmental organizations can partner with fashion brands to promote sustainable initiatives like upcycling and waste reduction. ## Related on Trend Hunter - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md)