# Custom Contemporary Deodorants Helmm Elevates the Classic Antiperspirant with Function and Design By Amy Duong | Published 2018-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/helmm References: [helmm](https://www.helmm.com/) & [instagram](https://www.instagram.com/helmmnyc/) Helmm gives the traditional deodorant and antiperspirant product an elevated touch with its infusion of both design aesthetics and functional elements. It is comprised of a refillable container decorated with a metal alloy and leather stitched by hand. This gives it a premium touch, differentiating itself from the classic plastic deodorants. In terms of its functionality, it incorporates a refilling mechanism allowing users to attach and detach [refillable pods](https://www.trendhunter.com/trends/wild-rollon-deodorant). Additionally, these cartridges are recyclable and use 60% less plastic than traditional plastic containers. To make matters even more convenient, the pods can be delivered right to one's home using a subscription process. The interchangeable pods feature [four scent options](https://www.trendhunter.com/trends/scented-refillable-deodorant) in total -- each developed by award-winning perfumer Cecile Hua. Notably, all of the formulas are free of sulfate, talc, triclosan, paraben, and phthalate. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Sustainable Personal Care:** The rise of refillable pods and sustainable packaging in personal care products presents an opportunity for companies to innovate with eco-friendly alternatives. - **Premium Functional Design:** Bringing together functional design and luxury aesthetics creates an opportunity for companies to differentiate their product offerings in highly competitive markets. - **Direct-to-consumer Subscriptions:** Offering subscription-based services can enhance customer convenience and loyalty, and create a direct line of communication with consumers for product feedback and development. ### Who This Affects Most - **Personal Care:** The personal care industry can innovate their product offerings by incorporating sustainable materials and premium design for elevated user experiences. - **Subscription Services:** Subscription-based models can be applied to various industries and can provide convenience and flexibility to consumers while creating opportunities to build stronger customer relationships. - **Sustainable Packaging:** With the growing demand for environmentally-conscious products, the packaging industry can develop innovative sustainable solutions such as refillable and reusable containers. ## Related on Trend Hunter - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Probiotic Roll-On Deodorants](https://www.trendhunter.com/trends/rollr.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md)