# Chic Sunlit Editorials This Helmet Magazine Fashion Shoot Will Make You Miss Summer By Clarissa Hilary Basham | Published 2011-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/helmet-magazine-zippora-seven References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/03/grace-hollows-zippora-seven-and-georgia-fowler-by-liz-ham-for-helmet-magazine-editorial.html) & [fashionising](http://www.fashionising.com/pictures/p--Zippora-Seven-Helmet-magazine0-9629-152337.html) This Helmet Magazine editorial is one that presents a [vintage boho feel](https://www.trendhunter.com/trends/studio-nicholson-fw25) that's reminiscent of the 40s. Models Grace Hollows, Zippora Seven and Georgia Fowler, photographed by Liz Ham, sport crisp and [romantic clothing](https://www.trendhunter.com/trends/wild-rose-sparrow), presenting plenty of sex appeal. Featuring [patterned details](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), eyelet materials and a mainly white color palette, the fashion within this editorial is neutral but eye-catching. The models within this Helmet Magazine shoot rock an ivory complexion with slightly rosy cheeks, making them appear doll-like. The wavy hairstyles presented within this editorial are definitely reminiscent of a retro era, but I wouldn't be surprised to see these 'dos on present-day fashionistas. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Boho Fashion:** There is a disruptive innovation opportunity to capitalize on the renewed interest in vintage style and bohemian fashion. - **Eyelet and Patterned Details:** There is a disruptive innovation opportunity to use eyelet and patterned materials in a more modern and unique way in fashion design. - **Ivory Complexions and Rosy Cheeks:** There is a disruptive innovation opportunity to create new makeup and skincare products that enhance the skin's natural radiance and rosy glow. ### Sectors Adopting This - **Fashion Industry:** Fashion designers can incorporate vintage boho elements and explore new uses for eyelet and patterned materials in their designs. - **Makeup Industry:** Beauty companies can develop new makeup and skincare products that enhance ivory complexions and rosy cheeks, like those seen in the editorial. - **Photography Industry:** Photographers can explore new ways to capture vintage and romantic aesthetics in their editorials and photoshoots. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)