# Intimate Dual-Purpose Purses Helmet Lang's Bra Bag Transforms from a Bra to a Purse By Ell Smith | Published 2018-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/helmet-langs-bra-bag References: [brit.co](https://www.brit.co/helmut-lang-bra-bag/) & [helmutlang](https://www.helmutlang.com/H10UW007.html) Helmet Lang has rejected the idea that intimate garments should remain private through the introduction of Helmet Lang's Bra Bag -- a [versatile, dual-purpose bra](https://www.trendhunter.com/trends/boobwear-brand-nuudii) that transforms into a purse. The product provides little support as a bra but makes a bold statement for those looking to turn some heads. Leather-clad and available in two colorways, this look is sure to make for some outrageous outfits. The convertible item can transform into a [stylish purse](https://www.trendhunter.com/trends/mercurius) with just a few zips. The [bra's straps become the bag's handles](https://www.trendhunter.com/trends/no-budget-bag) and each cup becomes a storage compartment, safely holding any valuables one might have. Helmet Lang's Bra Bag arrives in black and red colorways and is currently retailing for $655. Image Credit: P Yim/Getty For TRESemme Helmut Lang/Helmut Lang ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Dual-purpose Accessories:** Creating accessories that serve multiple functions, such as a bra that transforms into a purse, allows for unique and versatile fashion opportunities. - **Fashionable Disruption:** Challenging traditional notions of intimate garments, innovative fashion designs like Helmet Lang's Bra Bag create bold and attention-grabbing statements. - **Transformative Fashion:** Designing fashion items that can easily transform from one form to another, like a bra turning into a stylish purse, allows for personalized and adaptable style choices. ### Where This Applies - **Fashion Accessories:** The fashion accessory industry can explore the creation of more dual-purpose accessories, offering consumers unique and practical fashion options. - **Intimate Apparel:** The intimate apparel industry can embrace disruptive innovations like Helmet Lang's Bra Bag to break traditional boundaries and cater to consumers seeking bolder fashion choices. - **Fashion Retail:** The fashion retail industry has an opportunity to sell transformative fashion items like Helmet Lang's Bra Bag, providing customers with versatile and personalized style options. ## Related on Trend Hunter - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Whimsical Remote-Controlled Car Bags](https://www.trendhunter.com/trends/remotecontrolled-cars.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [Clutch Purse Smartphone Concepts](https://www.trendhunter.com/trends/honor-v-purse.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md)