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# Couture Bike Helmets
Cycle in Style With Yakkay Brainwear

By Elsa Blaine | Published 2008-07-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/helmet-head-in-style-chic-bike-hemets-by-yakkay
References: [baekdal](http://www.baekdal.com/Design/Cool-Objects/yakkay-bicycle-helmet/) & [yakkay](http://www.yakkay.com/forside.html)

If you have to mess up your hair in a bike helmet, you should at least be as stylish as you can be while you do it. â€Brainwear for Smart Peopleâ€, is what the Danish company Yakkay says of their ultra chic [bike helmets](https://www.trendhunter.com/trends/livall-ai-visual-smart-helmet).

The designs are basically an [interchangable fabric covering](https://www.trendhunter.com/trends/dream-together) over a typical bike helmet 'shell'. The Yakkay helmets come in 4 styles; Izmir, Dublin, Tokyo and Paris, in a variety of fabric choices. The Izmir is a crocheted wool cover and my favourite.

Yakkay's site photography is so lovely it really makes you want one one of their helmets so you could look cool too.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 92% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Stylish Bike Helmets:** Disruptive innovation opportunity: Design fashionable bike helmets that allow individuals to cycle in style without compromising safety.
- **Interchangeable Helmet Covers:** Disruptive innovation opportunity: Develop a line of helmet covers that can be easily swapped to match different styles and preferences.
- **Photogenic Product Presentations:** Disruptive innovation opportunity: Create visually appealing product photography and marketing material to enhance the desirability and perceived value of the product.

### Industries Being Reshaped

- **Sports and Outdoor Retail:** Disruptive innovation opportunity: Introduce a range of stylish bike helmets to cater to fashion-conscious cyclists, creating a new market segment within the sports and outdoor retail industry.
- **Fashion and Accessories:** Disruptive innovation opportunity: Collaborate with helmet manufacturers to design fashionable helmet covers that align with current fashion trends, opening up new opportunities in the fashion and accessories industry.
- **Photography and Creative Services:** Disruptive innovation opportunity: Offer specialized product photography and creative services to companies looking to enhance the visual appeal of their products, tapping into the photography and creative services industry.

## Related on Trend Hunter

- [Brain Protection Awareness Helmets](https://www.trendhunter.com/trends/brain-protection-helmet.md)
- [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md)
- [Interchangeable Component Sport Helmets](https://www.trendhunter.com/trends/customizable-helmet.md)
- [Oceanic Recycled Helmets](https://www.trendhunter.com/trends/shellmet-helmet.md)
- [Camera-Equipped Smart Helmets](https://www.trendhunter.com/trends/yashica-x-im-back-virtusx1.md)
- [Eco-Friendly Biomaterial Cycling Helmets](https://www.trendhunter.com/trends/biomaterial-cycling-helmet.md)
- [Recycled Material Cyclist Helmets](https://www.trendhunter.com/trends/poc-myelin-bike-helmet.md)
- [Scallop Shell-Constructed Helmets](https://www.trendhunter.com/trends/shellmet.md)
- [E-Bike-Centric Helmets](https://www.trendhunter.com/trends/pedelec-2-ace.md)