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# Edgy Punk Fashion
The Hellz Bellz Spring 2010 Collection is 'Obsessed With You'

By Meghan Young | Published 2010-03-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hellz-bellz-spring-2010
References: [lifelounge](http://www.lifelounge.com/Hellz-Bellz-is-a-little-obsessed-with-you.aspx) & [hellz-bellz](http://www.hellz-bellz.com/)

The Hellz Bellz Spring 2010 collection may be 'Obsessed With You,' but I'm obsessed with it (the story of my life). But while the obsession itself is not strange, the fact that I'm feeling it for this line is. I'm not usually drawn to [hipster, punk attire](https://www.trendhunter.com/trends/essie-punk-at-heart-collection), but I find this line irresistible.

The Hellz Bellz Spring 2010 collection of [daring streetwear](https://www.trendhunter.com/trends/wildest-ones-yet) features a lot of textures, dark colors and [brave tailoring](https://www.trendhunter.com/trends/poison-ivy-collection). I suggest you take a look at the gallery above to gain the same appreciation I have.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 49% | Activity: 56% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Dark Streetwear Fashion:** Opportunities exist for disruptive innovation in sustainable, eco-friendly materials used in this style of fashion
- **Texture-based Clothing Design:** Innovations around the use of recycled materials in texture-based design can be leveraged in this trend
- **Brave Tailoring:** Tailoring technology that is scalable and offered at an accessible price point can disrupt the fashion industry

### Where This Applies

- **Fashion Industry:** Innovations in fashion technology must be leveraged to drive sustainability in the industry
- **Textile Industry:** A focus on eco-friendly production methods and materials can disrupt the textile industry
- **Tailoring Industry:** Technology can be leveraged to offer accessible, scalable tailoring services to disrupt the industry

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