# Hardcore Lady Kicks The Highly Anticipated HELLZ and Reebok Collaboration By Robyn Currie | Published 2009-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hellz-and-reebok-collaboration1 References: [hypebeast](http://hypebeast.com/2009/10/hellz-reebok-top/) & [hellz-bellz](http://www.hellz-bellz.com) As a lady, I am often dismayed at the limited selection of sneakers geared towards my dainty feet. I often have to wear men’s shoes if I want the [freshest kicks around](https://www.trendhunter.com/trends/slim-lowprofile-sneakers). The HELLZ and [Reebok](https://www.trendhunter.com/trends/danielle-guizio1) collaboration is music to my ears. Specifically intended for the discerning female customer the resulting shoe features, according to HypeBeast.com, “a roll-down flap which HELLZ has utilized as a focal point with pixelated images on a clean black leather upper.” They are black, and they are beautiful. The HELLZ and Reebok collaboration is a very good thing. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 4% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gender-specific Sneaker Collaborations:** An opportunity for businesses to create exclusive sneaker collaborations targeted towards specific genders, offering unique designs and features. - **Customizable Sneaker Options:** A potential disruption in the sneaker industry where customers can personalize their sneaker designs for a more individualized experience. - **High-fashion Sneaker Partnerships:** An emerging trend of collaborations between high-fashion brands and athletic footwear companies, creating stylish and premium sneakers. ### Who This Affects Most - **Footwear:** An opportunity in the footwear industry to create specialized sneaker lines for different genders, catering to their specific tastes and preferences. - **Fashion:** A potential disruptive innovation in the fashion industry where high-end brands collaborate with sneaker companies to introduce luxury sneakers into the market. - **Retail:** An opportunity for retailers to offer customizable sneaker options, allowing customers to design their own unique sneakers and purchase them online or in-store. ## Related on Trend Hunter - [Female-Focused Sneaker Collabs](https://www.trendhunter.com/trends/pf-flyers-x-chillhouse.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md)