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# Horror-Themed Streetwear Collections
Supreme Collaborates with Hellraiser for a Scary SS18 Capsule

By Amy Duong | Published 2018-04-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hellraiser
References: [highsnobiety](https://www.highsnobiety.com/p/supreme-hellraiser-collection-release-buy/) & [supremenewyork](http://www.supremenewyork.com/shop)

Streetwear giant Supreme works with the 1987 horror film 'Hellraiser' to create a new range of goods for the spring/summer 2018 season. The story of Hellraiser follows the character Frank Botton, who embarks on a journey to find a realm of carnal pleasures. To do so, he has to solve a mystery puzzle box. Instead, the box unveils sadomasochistic monsters entitled Cenobites, led by antagonist Pinhead. The film fuses eroticism with gore and captivated the attention of horror-enthusiasts. The face of the entire film series is without a doubt Pinhead, and he is seen over the new seasonal pieces.

The new collaborative range features visuals from the film and is comprised of a trench coat, sweater, football jersey, mesh shorts, hoodies, t-shirts, keychain, beanie, a skateboard, skate pants, and a BDU shirt.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 55% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Horror-inspired Streetwear:** Opportunity for fashion brands to collaborate with horror franchises to create unique and eye-catching designs.
- **Nostalgic Film Merchandise:** Opportunity for merchandise companies to create a new revenue stream by collaborating with cult classic films to create collectible apparel and products.
- **Pop Culture Crossover Apparel:** Opportunity for fashion brands to tap into the multi-billion dollar pop culture fan base by creating limited edition collections inspired by popular films, TV shows and video games.

### Sectors Adopting This

- **Fashion:** Fashion brands can incorporate horror-inspired designs into their collections, tapping into a niche market of horror enthusiasts.
- **Film/entertainment:** Franchises can partner with fashion brands to create exclusive merchandise and capitalize on a new revenue stream.
- **Merchandise:** Merchandise companies can broaden their offerings by collaborating with horror franchises and attract a new customer base of collectors and fans.

## Related on Trend Hunter

- [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md)
- [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md)
- [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md)
- [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md)
- [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md)
- [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md)
- [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md)
- [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md)
- [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md)
