# Immunity Support Refreshment Ranges hellowater Defense Powered by CYTO+ Comes in Three Options By Michael Hemsworth | Published 2021-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hellowater-defense-powered-by-cyto References: [bevnet](https://www.bevnet.com/news/2021/hellowater-launches-defense-powered-by-cyto-line) & [hellowater](https://hellowater.com) The topic of immunity continues to be top of mind amongst many consumers in the face of the ongoing pandemic, so the hellowater Defense Powered by CYTO+ range has been created to offer a way to enjoy support in a [flavorful manner](https://www.trendhunter.com/trends/hydration-drink-flavors). The drinks come in three varieties including Defend, Protect and Shield, which are Cherry Lime, Lemonade Fusion and Watermelon-flavored, respectively. Each drink is infused with a blend of [vitamins, electrolytes and botanicals](https://www.trendhunter.com/trends/rubicon-spring-vits) to help [boost the immune system](https://www.trendhunter.com/trends/phizz-daily-immune). The hellowater Defense Powered by CYTO+ range was explained further by Dr. Arthur Nonomura, Ph.D who said, "We have built hellowater Defense Powered by CYTO+ to work in synergy with our bodies naturally evolved processes and mechanisms. We have targeted the architecture of the Cytochrome P450 enzyme complex to assist in the body’s chemical defense system to both recognize and process out harmful xenobiotics (toxins)." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immunity-boosting Beverages:** The creation of new and innovative drinks that incorporate vitamins, electrolytes, and botanicals to support the immune system. - **Functional Flavors:** Flavorful and interesting ways to integrate immune-boosting ingredients into everyday diets. - **Science-backed Supplements:** Supplements that utilize research to target specific issues in the body's chemistry to support overall health. ### Industries Being Reshaped - **Beverage Industry:** Opportunities to create new and exciting drinks that prioritize health and wellness, particularly immune support. - **Health and Wellness Industry:** Opportunities to explore new avenues of incorporating supplements and other natural remedies into daily health routines. - **Pharmaceutical Industry:** Opportunities to research and develop more effective and science-backed supplements for use in preventative health measures. ## Related on Trend Hunter - [Functional Hydration Beverages](https://www.trendhunter.com/trends/core-hydration.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Herbal Water Enhancers](https://www.trendhunter.com/trends/twinings.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Immunity-Focused Beverage Blends](https://www.trendhunter.com/trends/immunityfocused-superblend.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md)