# Meal Prep-Focused Delivery Kits Hellofresh's Lunch-to-Dinner Delivery Option Re-purposes Leftovers By Ell Smith | Published 2018-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hellofresh-lunchtodinner References: [shape](https://www.shape.com/healthy-eating/meal-ideas/hellofresh-meal-prep-dinner-2-lunch-option) & [hellofresh](https://www.hellofresh.com/) Convenience plays a huge factor in what one decides to cook for dinner, leaving many feeling as though [weekly meal preparation](https://www.trendhunter.com/trends/workweek-lunch) is too daunting of a task, but [HelloFresh's](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store) Lunch-to-Dinner delivery option is helping hungry consumers prepare multiple meals in just one cooking session. The new service functions under HelloFresh's regular business model: consumers select weekly meals online and within a few days the ingredients and recipes are delivered to one's doorstep. The new service differs as this particular offering was designed with multiple meals in mind. Instead of just cooking dinner and re-packaging those leftovers from that same plate for lunch, HelloFresh throws in a few new ingredients that one can add to bring new life to an old dish. For example, chorizo beef chili transforms into a fully loaded chili burrito for lunch and a zucchini pizza becomes a [gemelli pasta salad](https://www.trendhunter.com/trends/pasta-night). What's more is that this unique meal prep-focused model only takes an extra five minutes to prepare, when compared to the brand's average one-meal cooking time. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenience-driven Meal Preparation:** HelloFresh's Lunch-to-Dinner delivery option simplifies meal prep by repurposing leftovers. - **Multi-purpose Ingredient Kits:** HelloFresh's innovative approach allows consumers to create multiple dishes using a single set of ingredients. - **Efficient Meal Planning:** HelloFresh's meal prep-focused model saves time by reducing cooking and preparation time. ### Industries Being Reshaped - **Meal Kit Delivery:** HelloFresh's Lunch-to-Dinner offering disrupts the meal kit delivery industry by introducing a meal prep-focused model. - **Food and Beverage:** The multi-purpose ingredient kits by HelloFresh create opportunities for innovation in the food and beverage industry. - **Convenience Services:** HelloFresh's efficient meal planning approach presents disruptive innovation opportunities for the convenience services industry. ## Related on Trend Hunter - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Ready-to-Heat Lunch Bowls](https://www.trendhunter.com/trends/lunch-bowls.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Holiday Feast Meal Kits](https://www.trendhunter.com/trends/holiday-hosting-box.md) - [Family-Focused Meal Kits](https://www.trendhunter.com/trends/meal-kits-for-families.md) - [Familial Meal Kit Campaigns](https://www.trendhunter.com/trends/hellofresh-hello-dinner.md) - [Specialty Meal LTO](https://www.trendhunter.com/trends/date-night-box-and-the-big-game-bites-box.md) - [Diversely Chef-Crafted Fresh Meals](https://www.trendhunter.com/trends/chefcrafted-fresh-meals.md) - [Sustainable Salad Meal Kit Deliveries](https://www.trendhunter.com/trends/frache-noodle-salad.md)