# Farm-Inspired Museum Installations HelloFresh and the Natural History Museum Partnered By Michael Hemsworth | Published 2026-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hellofresh-and-the-natural-history-museum References: [grocerygazette](https://www.grocerygazette.co.uk/2026/07/10/hellofresh-natural-history-museum/) & [hellofresh](https://www.hellofresh.co.uk/)  HelloFresh and the [Natural History Museum](https://www.trendhunter.com/trends/natural-history-museum-and-biscuiteers) have announced a new partnership in the UK that will see an immersive food-themed family experience making its way to the museum as part of a wider marketing campaign. The exhibit will immerse visitors in a farm-inspired installation where they will be able to harvest ingredients digitally before choosing from a series of [HelloFresh recipe](https://www.trendhunter.com/trends/hellofresh-recipe-cards) to digitally prepare. The exhibit comes in response to increasing concerns surrounding children's education and a lack of information around food production. CEO of [HelloFresh UK & Ireland](https://www.trendhunter.com/trends/hellofresh-and-scouts) Philip Doran commented on the the Natural History Museum partnership saying, "At HelloFresh, we believe that understanding where our food comes from is just as important as what’s on the plate. With The Curious Kitchen, we wanted to create something that is a genuinely hands-on experience where families can connect with the journey of their food together." ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 79% | Activity: 56% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Immersive Food Education:** Museum-based digital harvesting and recipe play creates new pathways for brands to translate complex food systems into family-friendly learning experiences. - **Experiential Brand Partnerships:** Collaborations between consumer brands and cultural institutions are turning marketing campaigns into interactive public experiences with stronger educational value. - **Digital Farm-to-table Play:** Gamified ingredient selection and virtual cooking formats suggest opportunities for children to engage with nutrition, sourcing, and sustainability through entertainment. ### Where This Applies - **Meal Kit Services:** Meal kit companies can extend beyond home delivery by using interactive education to build trust around ingredients, sourcing, and family cooking habits. - **Museums and Cultural Attractions:** Cultural venues are evolving into experiential learning platforms where commercial partnerships can enhance visitor engagement without relying solely on traditional exhibits. - **Edtech and Family Learning:** Hybrid physical-digital installations offer fresh models for teaching food literacy, agriculture, and healthy eating in formats designed for shared family participation. ## Related on Trend Hunter - [Nature-Inspired Appliance Installations](https://www.trendhunter.com/trends/eurocucina-2026.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Design Food Exhibitions](https://www.trendhunter.com/trends/food-for-thought-exhibition.md) - [Meal Kit Installations](https://www.trendhunter.com/trends/giant-delivery-box.md) - [Collaboration Prepackaged Plant-Based Foods](https://www.trendhunter.com/trends/gosh-and-urban-eat.md) - [Communal Dining Kits](https://www.trendhunter.com/trends/hellofresh-supper-club.md) - [Upgraded Experiential Museum Experiences](https://www.trendhunter.com/trends/museum-of-ice-creams.md) - [Educational History Exhibits](https://www.trendhunter.com/trends/archives-exhibition.md) - [Educational Cooking Partnerships](https://www.trendhunter.com/trends/hellofresh-and-scouts.md)