# Hydrating SPF Serum Primers Hello Sunshine Invisible Sunscreen SPF 50 is Multipurpose By Michael Hemsworth | Published 2024-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50 References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-25/it-cosmetics-launches-3-in-1-spf--219922/) & [itcosmetics](http://itcosmetics.com/)  [Hello](https://www.trendhunter.com/trends/hydrating-serum-lotion) Sunshine Invisible Sunscreen SPF 50 has been launched by IT Cosmetics as a multipurpose, all-in-one skincare solution for consumers to incorporate into their daily regime. The three-in-one cosmetic product works as a sunscreen, a hydrating serum and even a makeup primer to eliminate the need for consumers to use separate solutions when getting ready. The product is formulated with pro-vitamin B5 and hyaluronic acid, while the sheer nature of the sunscreen won't leave a white cast or residue. The Hello Sunshine Invisible Sunscreen SPF 50 is priced at $35 and available from the brand directly as well as at [Sephora](https://www.trendhunter.com/trends/youthscreen) and [Ulta](https://www.trendhunter.com/trends/ulta). The product comes as part of the continued hybridization of skincare solutions as consumers come to expect simple, effective ways to tend to their skin. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 58% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Skincare Solutions:** Opportunity for brands to create all-in-one products catering to consumers' desire for simplicity in their daily skincare routines. - **Hydrating SPF Innovations:** Emergence of products that combine sunscreen and hydrating serum properties to offer added value and convenience to consumers. - **Makeup Primer Integration:** Incorporating makeup primer functionality into skincare products presents a seamless approach for streamlining beauty routines. ### Industries Being Reshaped - **Beauty & Cosmetics:** Incorporating multiple benefits into a single product can disrupt traditional skincare and makeup categories. - **Retail & E-commerce:** The rise of multipurpose skincare solutions can reshape consumer shopping habits and preferences within beauty retail. - **Health & Wellness:** Hybrid products that offer sun protection and skin nourishment tap into the growing demand for holistic self-care solutions. ## Related on Trend Hunter - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md)