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# Caramel-Filled Cookie Treats
The Meiji Caramel-Flavored Hello Panda Snack is Only in the US Market

By Michael Hemsworth | Published 2020-10-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hello-panda-snack
References: [brandeating](https://www.brandeating.com/2020/10/meiji-debuts-new-caramel-hello-panda-snacks.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [meiji](https://www.meiji.com/global/)

The Meiji Caramel-Flavored Hello Panda Snack is being launched by the brand as its first original flavor for the US market that will only be available stateside for consumers to pick up. The exclusive cookie snack features a [smooth caramel creme](https://www.trendhunter.com/trends/aero-caramel-bubbles) on the inside of a [bite-sized panda-shaped crunchy shell](https://www.trendhunter.com/trends/oreo-minis), which helps to balance out the textures. The snacks each feature one of 30 different illustrations to help give life to the simple cookie treats.

The Meiji Caramel-Flavored Hello Panda Snack is being launched in a number of different package size options ranging from large to small to make them suited for group enjoyment or even as a dessert packed into a lunch. The snack will join the existing vanilla, strawberry and [matcha green tea flavor options](https://www.trendhunter.com/trends/asiaonly-oreos) in the US market.

Image Credit: Meiji

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 22% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Flavored Snacks:** Exploring new and unique flavors for snack products presents an opportunity for disruptive innovation in the food industry.
- **Packaging Innovation:** Developing package size options that cater to different consumer needs and occasions can lead to disruptive innovation in the packaging industry.
- **Customized Illustrations:** Using personalized illustrations on snack packaging can create a unique and interactive experience for consumers, providing opportunities for disruptive innovation in the design and branding industry.

### Industries Being Reshaped

- **Food and Beverage:** The introduction of new flavors and innovative snacks opens up opportunities for disruptive innovation in the food and beverage industry.
- **Packaging:** Creating diverse package size options to accommodate different consumer preferences creates disruptive innovation opportunities in the packaging industry.
- **Design and Branding:** Utilizing customized illustrations on snack packaging can lead to disruptive innovation in the design and branding industry, enhancing consumer engagement and brand recognition.

## Related on Trend Hunter

- [Caramel Bear-Themed Ice Creams](https://www.trendhunter.com/trends/caramel-panda-paws-ice-cream.md)
- [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md)
- [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md)
- [Buttery Mochi Ice Creams](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel.md)
- [Panda-Themed Granola Bars](https://www.trendhunter.com/trends/sunbelt-bakery.md)
- [Panda-Themed Granola Bars](https://www.trendhunter.com/trends/panda-chewy-granola-bars.md)
- [Soft Salty Caramel Chews](https://www.trendhunter.com/trends/hisoft-salted-caramel-chews.md)
- [Asian Cuisine-Inspired Chocolates](https://www.trendhunter.com/trends/panda-express-and-comparts.md)
- [Cafe-Inspired Caramel Cookies](https://www.trendhunter.com/trends/milano-caramel-caf-au-lait.md)
