# Racy Phone Booth Editorials 'Hello Operator!' Heats Up Flaunt Magazine By Ayman | Published 2009-06-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hello-operator-flaunt References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/06/rianne-ten-haken-flaunt-hello-operator.html) Who would have thought that making a call from a [public phone booth](https://www.trendhunter.com/trends/phone-booth-activation) could be so sexy? Flaunt Magazine heats things up this summer with the cover shoot of their new issue, #104. Sexy model Rianne Ten Haken stars in the [racy editorial](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) “Hello Operator! An Emergency Phone Call To Rianne Ten Haken” which was shot by photographer Yu Tsai. **Implications** - Magazine editorials often take things over the top since they are competing with so many others. Being the first to do something new is an ultimate goal; just like advertisers, marketers and businesses are trying to turn as many heads as possible. [Sexvertising](https://www.trendhunter.com/trends/mwcurated) is a good example of a way to successfully turn heads which can be seen within the featured magazine editorial. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sexvertising:** Opportunities for businesses to use provocative and risqué content in their advertising to grab consumers' attention. - **Competitive Editorials:** The rise of highly-creative and attention-grabbing magazine editorials that aim to stand out in a crowded market. - **First-mover Advantage:** The importance of being the first to introduce innovative concepts or ideas in order to capture consumers' interest and attention. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunities in using sexvertising techniques to create attention-grabbing advertisements. - **Fashion:** Opportunities for fashion brands to create bold and provocative editorial campaigns to differentiate themselves in the industry. - **Media Publishing:** Disruptive innovation opportunities in creating unique and attention-grabbing magazine editorials to attract readers and stand out from competitors. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Revamped Modern Phone Booths](https://www.trendhunter.com/trends/phone-booth-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)