# Political Beer Branding The BrewDog 'Hello My Name is Vladimir' Drink Mocks Russian Leadership By Jordy E | Published 2015-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hello-my-name-is-vladimir References: [prexamples](http://prexamples.com/2014/02/brewdog-hello-my-name-is-vladimir/) & [brewdog](https://www.brewdog.com) The BrewDog 'Hello My Name is Vladimir' drink criticizes Russian leadership through [beverage branding](https://www.trendhunter.com/trends/1664-x-andre-saraiva). Referred to as 'the world's first [protest beer](https://www.trendhunter.com/trends/obstructed-brews),' the product openly declares that it isn't for gay shoppers. This [satirical labeling](https://www.trendhunter.com/trends/censored-truth) was produced in direct response to Russia's anti-gay legislation. The Scottish brand played up on its focus on the nation's rules through images of Vladimir Putin wearing make-up in front of yellow, pink and blue backdrops. These pictures line the circumference of the bottles, getting straight to the point of the labels. An accompany #notforgays hashtag was used to further promote this ale. Sarcastic statements on stickers that read "I am 100% hetero and will pass laws to prove it" drive home the company's will to portray this serious issue in a humorous manner. Breweries and bars wishing to make politically charged statements will find inspiration in this product that, though focused on Russia, could extend to several other countries. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Political Branding:** Opportunity for breweries and brands to use political statements and satire in their product marketing. - **Protest Beverages:** Emerging trend of creating drinks that openly criticize political leadership or societal issues. - **Humorous Activism:** Growing movement of using humor and satire as a form of activism to address serious social and political issues. ### Who This Affects Most - **Breweries:** Breweries can leverage political branding to create socially-conscious products that appeal to a specific consumer segment. - **Alcoholic Beverages:** Opportunity for the alcoholic beverage industry to create protest-oriented drinks that spark conversation and raise awareness. - **Marketing and Advertising:** Marketing agencies can explore the use of satirical and politically charged campaigns to attract attention and create buzz for brands. ## Related on Trend Hunter - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [LGBTQ+ Vodka Sodas](https://www.trendhunter.com/trends/gay-water.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)