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# Life Saver-Like Loungers
The Hello Lounge Chair Was Designed by Kylie Minogue

By Meghan Young | Published 2011-03-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hello-lounge-chair
References: [chairblog.eu](http://www.chairblog.eu/2011/02/23/hello-lounge-chair-by-buskherzog/) & [busk-hertzog.dk](http://www.busk-hertzog.dk/)

There are chairs fit for regular people like you and me, and then there are seats like the [Hello Lounge Chair](https://www.trendhunter.com/trends/hello-collection) that are made for special people like singer Kylie Minogue.

Commissioned by the [Danish Broadcast Cooperation](https://www.trendhunter.com/trends/meet-me-here), the Hello Lounge Chair was designed by Busk+Herzog. A candy-colored collection, these chairs actually remind me of [Life Savers](https://www.trendhunter.com/trends/textured-rug). According to designer Flemming Busk, "its design is round, open and happy--like a mouth calling out to people, asking them to come closer." With that being said, this seat seems to have the same magnetic quality as its designer.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 38% | Activity: 65% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Candy-colored Furniture:** There is an opportunity for disruptive innovation in creating candy-colored furniture designs that are visually appealing and evoke positive emotions.
- **Celebrity-designed Chairs:** Creating a market for celebrity-designed chairs can be a disruptive innovation opportunity, tapping into the influence and unique style of well-known figures.
- **Playful Lounge Chairs:** Developing lounge chairs with a playful design that brings joy and invites people to interact with the furniture presents a disruptive innovation opportunity in the furniture industry.

### Industries Being Reshaped

- **Furniture:** The furniture industry can explore the disruptive innovation potential of creating candy-colored and celebrity-designed lounge chairs.
- **Interior Design:** In the field of interior design, there is an opportunity to incorporate playful lounge chairs into different spaces, creating unique and engaging environments.
- **Celebrity & Entertainment:** The celebrity and entertainment industries can collaborate with furniture designers to create celebrity-designed chairs and capitalize on the influence of well-known personalities.

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