# 5-in-1 Peptide-Infused Mascaras IT Cosmetics' 'Hello Lashes' Quadruples the Volume of Natural Hair By Riley von Niessen | Published 2018-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-lashes References: [global.ulta](https://global.ulta.com/hello-lashes-5-in-1-mascara?productId=xlsImpprod5770233) & [itcosmetics](https://www.itcosmetics.ca/en/eyes/mascara/hello-lashes-5-in-1-mascara) IT Cosmetics, a beauty brand that produces a wide range of products that were developed with the assistance of leading plastic surgeons, offers an innovative mascara that's called '[Hello Lashes](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50).' The product can be purchased directly from IT Cosmetics' site, or from international retailers such as [Ulta](https://www.trendhunter.com/trends/lash-curl-finisher). Hello Lashes is most prominently characterized by its unique brush, which features dense bristles that help to coat and separate every lash, as well as a small ball-shaped addition on the top that helps to further lengthen and curl. This ball component also helps to target the lower lashes, which can often be difficult to get to with more traditional designs. IT Cosmetics states that the formula and brush combine the effects of five products in one, with the ability to function as a [volumizing mascara](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara), conditioning primer, peptide-infused lash serum, lash tint, and comb or curler. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Peptide-infused Cosmetics:** Opportunity for creating innovative makeup products infused with peptides for additional benefits. - **Multi-function Mascara:** Chance to develop mascaras that combine multiple functions in one product for convenience and efficiency. - **Specialized Mascara Brushes:** Potential for designing unique mascara brushes that offer enhanced application and results. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunities in the beauty industry by incorporating peptides into a wider range of cosmetics. - **Health and Wellness:** Possibility for bridging the gap between beauty and health industries by developing mascara with lash conditioning properties. - **Retail and E-commerce:** Opportunity for online retailers to offer specialized mascara products and reach a broader customer base. ## Related on Trend Hunter - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Intense Lash Primers](https://www.trendhunter.com/trends/intensifying-lash-primer.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md)