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# Mangatastic Stage Shows
Sanrio's 'Hello Kitty the Show' Debuts in Italy

By Michael Hines | Published 2010-02-18 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-the-show
References: [streetlevel](http://www.streetlevel.com/2010/02/15/hello-kitty-the-show/) & [hellokittytheshow](http://www.hellokittytheshow.com/ENG/index.html)

Hello Kitty has invaded Italy, under the guise of 'Hello Kitty the Show.' If you thought there couldn't be any more [Hello Kitty cross-branding](https://www.trendhunter.com/trends/hello-kitty-tmnt) you were wrong, dead wrong.

'Hello Kitty the Show' is currently only playing in Italy. The show tells the story of three girls who are seeking a way to express themselves through the meeting of [fantasy characters](https://www.trendhunter.com/trends/new-characters). It doesn't really make sense to me either, but I know some people are probably going bananas reading this. If you love Hello Kitty I suggest you book a flight to Italy right away.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 13% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Cross-branding:** Opportunities for cross-branding collaborations that integrate popular characters and themes into various forms of entertainment.
- **International Expansion:** The trend of bringing popular shows and characters to new markets, creating global entertainment experiences.
- **Fantasy Character Integration:** Incorporating fantasy characters into live performances to create immersive storytelling experiences.

### Where This Applies

- **Entertainment:** The entertainment industry can explore partnerships with popular brands, characters, and shows to create unique and engaging experiences for audiences.
- **Tourism:** Promoting travel and tourism by showcasing exclusive shows and experiences that attract fans and enthusiasts from around the world.
- **Fashion and Merchandise:** Opportunities for fashion brands and merchandise companies to collaborate with entertainment properties to create innovative products and promotional campaigns.

## Related on Trend Hunter

- [Traditional Cartoon Artwork](https://www.trendhunter.com/trends/hello-kitty-as-i-change-so-does-she.md)
- [Anime Horror-Style Reimaginations](https://www.trendhunter.com/trends/junji-ito-artwork.md)
- [Cartoon Cat-Inspired Cafes](https://www.trendhunter.com/trends/universal.md)
- [Kid's Cat-Themed Series](https://www.trendhunter.com/trends/hello-kitty-super-style.md)
- [Cartoon-Transformed Algae Exhibits](https://www.trendhunter.com/trends/hello-kitty-and-algae.md)
- [Cartoon Cat Board Games](https://www.trendhunter.com/trends/hello-kitty-5.md)
- [Cartoon Cat Board Games](https://www.trendhunter.com/trends/hello-kitty-monopoly.md)
- [Limited-Edition Cartoon Pop-Ups](https://www.trendhunter.com/trends/hello-kittys-50th-anniversary.md)
- [Cartoon Cappuccino Toys](https://www.trendhunter.com/trends/hello-kitty-cappuccino.md)
