# Cartoon Cat Cosmetics The Charming Hello Kitty Sephora Beauty Collection By Renee Ramsarran | Published 2011-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-sephora-beauty References: [nitrolicious](http://www.nitrolicious.com/blog/2010/12/22/hello-kitty-for-sephora/) & [sephora](http://www.sephora.com) The new Hello Kitty [Sephora](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses) Beauty Collection is now available in stores and online. Products range from $5 $55 and include makeup, fragrances, brushes and accessories. The charming cosmetics have special white packages with sparkling silver and soft pink accents. I am completely drawn to the [bejeweled pocket mirror](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz) and perfectly [cute perfume bottle](https://www.trendhunter.com/trends/hello-kitty-x-kitsch). The Hello Kitty Sephora Beauty Collection embraces everything sweet, whimsical and girlie. **Implications** - A simple way for companies to generate additional sales and to attract new clients is by expanding their brand into other industries. The likelihood that a company's clientele invests in such products is high as they will be drawn to the familiar characteristics. A company that is willing to take a risk by pushing its own boundaries will benefit. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cross-industry Collaboration:** By partnering with other industries, companies can create unique and attractive products that appeal to a wider customer base. - **Character-based Branding:** Creating products based on beloved characters can tap into the nostalgia and emotional connection consumers have, fostering brand loyalty. - **Special Packaging Design:** Designing packaging with unique features and accents can make products stand out and enhance the overall customer experience. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage character-based branding to create collaborative collections that resonate with consumers. - **Fashion:** Collaborating with fashion brands can lead to innovative product offerings that embody both style and character-based branding. - **Gift and Novelty:** Creating special edition or character-themed gift sets can attract customers looking for unique and nostalgic presents. ## Related on Trend Hunter - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Cartoon Cat Bath Collections](https://www.trendhunter.com/trends/hello-kitty-and-friends-x-lush.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Cartoon Cat Toothpastes](https://www.trendhunter.com/trends/special-edition-toothpaste.md) - [Cartoon Cat-Like Toothbrushes](https://www.trendhunter.com/trends/moon-oral-beauty.md) - [Cartoon Kitty Gaming Products](https://www.trendhunter.com/trends/razer-x-hello-kitty-friends.md) - [Cartoon-Themed Tea Collections](https://www.trendhunter.com/trends/bird-blend-x-hello-kitty.md) - [Cartoon Kitty-Themed Capsules](https://www.trendhunter.com/trends/forever-21-3.md)