# Animation Mashup Crochet Scarves This Hello Kitty Scarf Includes All the Icon's Sanrio Friends By Jen Chae | Published 2013-06-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-scarf References: [neatoshop](http://www.neatoshop.com/product/Hello-Kitty-Scarf-Yummy-You) This Hello [Kitty](https://www.trendhunter.com/trends/hello-kitty-monchhichi) scarf features not only the iconic kitty cat, but also her entire [Sanrio](https://www.trendhunter.com/trends/skullpanda-x-sanrio) crew. This design by Yummy You collaborates Hello Kitty, Keroppi the frog, My Melody the bunny and so many more. Crocheted with a vibrant collection of every color you can think of, the scarf attracts a great deal of attention. It seems like a somewhat greedy concept, but this mashup of the [Sanrio community](https://www.trendhunter.com/trends/anti-social-social-club-sanrio) is perfect for the true Sanrio fan. Having the whole community tagging along with you, wherever you go, must be a special feeling. The scarf obviously focuses on its visual details, but it also seems surprisingly soft, warm and practical for colder weathers. If you know someone who is a big Hello Kitty fan, you might want to suggest this scarf. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Character Mashup:** Opportunity for brand collaborations to create unique merchandise by combining multiple characters in their product designs. - **Vibrant Color Scheme:** Opportunity for fashion companies to incorporate bright and unique color schemes in their product designs to attract consumer attention. - **Nostalgia-inspired Products:** Opportunity for companies to tap into consumers' nostalgia by creating merchandise featuring iconic characters or brands from their childhood. ### Who This Affects Most - **Fashion:** Fashion companies can explore opportunities to incorporate vibrant and unique color schemes and character mashups in their product designs. - **Entertainment:** Entertainment companies can leverage the power of nostalgia by creating character mashup merchandise featuring iconic characters from their properties. - **Gaming:** Gaming companies can explore collaborations with fashion brands to create limited edition merchandise featuring characters or brands from popular games. ## Related on Trend Hunter - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Character Crossover Figures](https://www.trendhunter.com/trends/skullpanda-x-sanrio.md) - [Cartoon-Based Lifestyle Bundles](https://www.trendhunter.com/trends/hello-kitty-x-kitsch.md) - [Anime Horror-Style Reimaginations](https://www.trendhunter.com/trends/junji-ito-artwork.md) - [Crystalline Cartoon Clog Accessories](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz.md) - [Adorable Card Game Crossovers](https://www.trendhunter.com/trends/uno-mobile.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md)