# Charitable Cartoon Cat Macarons The Pierre Hermé Hello Kitty Macarons Benefit Make-A-Wish HK By Laura McQuarrie | Published 2014-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-macarons References: [gizmodiva](http://gizmodiva.com/gastronomy/hello-kitty-teams-pierre-herme-macaron-day.php) & [en.rocketnews24](http://en.rocketnews24.com/2014/06/15/sweet-charity-indeed-hello-kitty-teams-up-with-world-renowned-patissier-for-a-worthy-cause/) This year for Macaron Day 2014 on June 21st, Japan's most iconic cartoon cat is having a special set of [Hello Kitty](https://www.trendhunter.com/trends/sanrio-x-little-words-project) macarons created to benefit the [Make-A-Wish](https://www.trendhunter.com/trends/bakeawish-challenge) Hong Kong charity. Macaron Day started way back in 2005 and each year since, it's become an annual celebration at Pierre Hermé Paris. This year, the Hello Kitty x Pierre Hermé partnership has resulted in a Special Hello Kitty Macaron Gift Box that includes a special Rose Jasmine flavor. On Macaron Day, there will be free macarons given out, special 'Macaron Night' events and even appearances from Hello Kitty herself at the Aoyama shop. A percentage of the proceeds from donations and macaron sales will go towards Make-A-Wish Hong Kong, helping to make the dreams of youth with life-threatening illnesses come true. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cause-related Marketing:** Businesses can create partnerships with charities to benefit their causes through product sales and donations. - **Limited Edition Collaborations:** Companies can create unique products by collaborating with iconic brands or characters, generating buzz and increasing sales. - **Philanthropic Events:** Events that benefit charities can help increase brand awareness and customer loyalty while making a positive impact on society. ### Sectors Adopting This - **Food and Beverage:** Companies can partner with charities and create limited edition products to increase sales and support a cause. - **Entertainment:** Collaborations with iconic characters like Hello Kitty can generate excitement among fans and increase revenue through merchandise sales and events. - **Non-profit:** Charity organizations can benefit from cause-related marketing partnerships with companies to increase donations and awareness of their cause. ## Related on Trend Hunter - [Iconic Cartoon Bracelet Collections](https://www.trendhunter.com/trends/sanrio-x-little-words-project.md) - [Iconic Cartoon Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-hello-kitty.md) - [Cartoon Cat Dessert Collections](https://www.trendhunter.com/trends/hello-kitty-birthday-double-cup.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Adorable Cartoon-Themed QSR Meals](https://www.trendhunter.com/trends/prosperity-meal.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [Wish-Inspired Bake-Off Events](https://www.trendhunter.com/trends/bakeawish-challenge.md) - [Cartoon Cat Chocolate Collaborations](https://www.trendhunter.com/trends/sanrio-and-godiva.md) - [Cartoon New Year Treats](https://www.trendhunter.com/trends/hello-kitty-friends-lunar-new-year-pineapple-cake-gift-box.md)