# Candy Floss Fantasies MAC and Hello Kitty Channel Alice in Wonderland By TrendHead | Published 2009-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-mac-fusions-make-up-and-cute-toy-figurines-melting-pot-advertis References: [cyana](http://cyana.tv/2009/02/23/mac-cosmetics-and-hello-kitty/) A muse wakes up on a mountain of [candy floss](https://www.trendhunter.com/trends/yum-boujee-marshmallow) and follows a [black cat](https://www.trendhunter.com/trends/hello-kitty-3) into a delicious pink fairy tale land which is best described as a mix between David Lachapelle and Alice in Wonderland. Turns out to be a hot fantasy where she is seduced by dancing black Kitty men. Why, oh why? It is a steamy and sugar-orgasmatastic advertisement brought to you by [Hello Kitty and MAC cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross). The film is a great advertisement for the make up brand and the little Hello Kitty model is brilliantly cute. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 87% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fantasy Makeup:** Opportunity for cosmetic companies to create a line of makeup inspired by fantasy themes like Alice in Wonderland and Hello Kitty. - **Branded Collaborations:** Opportunity for brands to create unique and eye-catching collaborations to attract consumer attention and increase brand visibility. - **Visual Storytelling:** Opportunity for brands to use visually stunning and immersive storytelling techniques in their advertisements to captivate and engage consumers. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity exists for cosmetics companies to explore fantastical and whimsical themes in their product lines and marketing campaigns. - **Fashion:** There is an opportunity for fashion brands to collaborate with cosmetic companies to create visually striking and unique campaigns that appeal to consumers' sense of fantasy and escapism. - **Advertising:** The advertising industry has an opportunity to explore more visually imaginative and creative ways to tell stories and capture attention, as demonstrated by the Hello Kitty and MAC collaboration. ## Related on Trend Hunter - [Playful Animal-Themed Cotton Candy](https://www.trendhunter.com/trends/fluffee-floss.md) - [Festive Oral Care Collections](https://www.trendhunter.com/trends/moon-x-hello-kitty.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md)