# UbiKitty Hello Kitty & Victoria Couture By lourdes sanchez bayas | Published 2008-04-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-fashion-redux References: [kilian-nakamura](http://www.kilian-nakamura.com/blog-english/index.php/hello-kitty-classes-up-your-car-victoria-couture/) & [ginza.questina.sanrio.jp](http://ginza.questina.sanrio.jp/) Is it me, or [Hello Kitty](https://www.trendhunter.com/trends/hello-kitty-3) has become more ubiquitous than naked pictures of famous celebs? [Sanrio](https://www.trendhunter.com/trends/lanvin-en-bleu) of Japan has teamed with French brand [Victoria Couture](https://www.trendhunter.com/trends/victoria-beckham-2) to create high-end clothes and accessories such as tops, purses and T-shirts. "For customers who aren't quite ready for this new sophisticated Kitty there are still plenty of ultra-cute new Kitty products arriving on the market daily, like this new series of products for car," says Kilian-Nakamura. Check out the cheap items as well as the high-end stuff in the gallery, then take a look at this Hello Kitty special feature cluster: ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Collaboration:** Disruptive innovation opportunity: Partnering with popular characters or brands to create high-end products, appealing to a new customer base. - **Brand Expansion:** Disruptive innovation opportunity: Expanding into new markets or industries by creating collaborations and licensing deals with established brands. - **Niche Product Line:** Disruptive innovation opportunity: Creating specialized product lines that cater to specific customer preferences, such as Hello Kitty-themed car accessories. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Collaborating with popular characters or brands to create high-end clothing and accessories, targeting a new customer segment. - **Licensing and Merchandising:** Disruptive innovation opportunity: Expanding into new markets through collaborations and licensing deals with established brands, diversifying revenue streams. - **Automotive Accessories:** Disruptive innovation opportunity: Creating specialized product lines, like Hello Kitty car accessories, to tap into niche markets and attract a dedicated customer base. ## Related on Trend Hunter - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md) - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Kitty-Themed Textile-Focused Apparel](https://www.trendhunter.com/trends/pero.md) - [Solid Gold Character Figurines](https://www.trendhunter.com/trends/hello-kitty-figure.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Crystalline Cartoon Clog Accessories](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz.md)