# Anime-Branded Candy Collaborations Sanrio Created a Line of Hello Kitty Candies with Sugarfina By Ell Smith | Published 2017-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-candies References: [instyle](http://www.instyle.com/lifestyle/food-drink/sugarfina-hello-kitty-candy-collaboration) & [sugarfina](https://www.sugarfina.ca/shop/candy-shop/collection/most-popular/?gclid=CJHqpbbrp9YCFYZKDQodEKQB_w) Japanese brand [Sanrio](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection) collaborated with US-based candy company [Sugarfina](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection) to introduce [Hello Kitty Candies](https://www.trendhunter.com/trends/sanrio-and-godiva) -- branded treats that are as adorable as they are delicious. The candy collaboration features a wide assortment of gummies and chocolates wrapped in a packaging that features the beloved animated feline. Sugarfina, best known for its ready-to-gift candy bento boxes, has replaced the brand's classic red bow with Hello Kitty-related branding, appealing to a more niche demographic. This collaboration serves as an example of Sanrio's ability to remain relevant among a shifting consumer market through participating in various nostalgia-inducing brand collaborations. The nearly too-cute-to-eat collection is sure to please fans of the animated character while satisfying one's sweet tooth. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Branded Collaboration:** Opportunity to leverage brand collaborations to create unique and desirable products. - **Nostalgia Marketing:** Utilizing nostalgia-inducing collaborations to attract and engage consumers. - **Gift-ready Packaging:** Creating candy packaging that is visually appealing and ready for gifting. ### Where This Applies - **Confectionery:** Opportunity for candy companies to collaborate with popular brands and create unique offerings. - **Animation:** Collaborating with candy companies to create branded treats that resonate with nostalgic consumers. - **Gifts and Souvenirs:** Creating candy products with visually appealing packaging that can be easily gifted. ## Related on Trend Hunter - [Cartoon Cat Chocolate Collaborations](https://www.trendhunter.com/trends/sanrio-and-godiva.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Cookie-Imitating Adorable Keychains](https://www.trendhunter.com/trends/handmade-snack-charm.md) - [Marshmallow-Inspired Plush Collaborations](https://www.trendhunter.com/trends/peeps-and-sanrio.md) - [Cartoonish Custard Dessert Collections](https://www.trendhunter.com/trends/sanrio-x-pastel.md) - [Cartoon Cafe Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-food-hello-kitty.md) - [Collaboration Graham Crackers](https://www.trendhunter.com/trends/goldfish-hello-kitty.md) - [Gummy Candy Collaboration Toys](https://www.trendhunter.com/trends/lol-surprise-loves-mini-sweets-x-haribo-products.md) - [Collaboration Kawaii Cookie Doughs](https://www.trendhunter.com/trends/sweet-lorens-hello-kitty.md)