# Famous Feline Headphones The Hello Kitty Beats By Dre Collaboration Create a New Market in Tech By Erin Fox | Published 2014-11-04 | Updated 2014-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hello-kitty-beats-by-dre References: [luxurytrump](http://luxurytrump.com/gadgets/hello-kitty-headphones-from-beats/) & [ca.beatsbydre](http://ca.beatsbydre.com/) To celebrate the 40th anniversary of the adorable feline, the Hello Kitty [Beats](https://www.trendhunter.com/trends/beats-solo-4-jennie-special-edition) By Dre headphones drop this month. The Hello Kitty collection features the Solo2 headphones and urBeats earphones, which all arrive in a branded red jelly case. The red, white and blue colored headphones are decorated with miniature Hello Kitties and can set you back anywhere from $150 to $250. However, this is not [Sanrio's](https://www.trendhunter.com/trends/fender-and-sanrio) first venture with Beats by Dre. The brand has also collaborated with its Leica C camera and Mikimoto collections. One is sure to see these headphones attached to the ears of [Leaf Greener](https://www.trendhunter.com/trends/hidden-leaf-gt-neo3) or Karley Sciortino in the near future. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Branding:** The collaboration between Hello Kitty and Beats By Dre showcases the trend of brands partnering to create unique products and tap into new markets. - **Branded Limited Editions:** The release of limited edition Hello Kitty Beats By Dre headphones highlights the trend of brands creating exclusive and collectible items to attract dedicated fan bases. - **Fashion-tech Fusion:** The Hello Kitty Beats By Dre collaboration represents the fusion of fashion and technology, revealing the trend of blending style and functionality in consumer electronics. ### Where This Applies - **Consumer Electronics:** The Hello Kitty Beats By Dre headphones create opportunities for the consumer electronics industry to explore collaborations that cater to niche markets and increase brand appeal. - **Fashion Accessories:** The release of Hello Kitty-themed headphones by Beats By Dre opens up possibilities for the fashion accessories industry to incorporate technology and create unique, branded products. - **Entertainment Merchandise:** The collaboration between Hello Kitty and Beats By Dre presents opportunities for the entertainment merchandise industry to leverage popular characters and enhance product offerings with tech-infused designs. ## Related on Trend Hunter - [Artistic Singer-Approved Headphones](https://www.trendhunter.com/trends/beats-solo-4-jennie-special-edition.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Feminine Bow-Adorned Headphones](https://www.trendhunter.com/trends/sandy-liang-x-beats-solo-4.md) - [Adorable Exclusive Music Accessories](https://www.trendhunter.com/trends/fender-and-sanrio.md) - [Cat-Inspired Camera Collections](https://www.trendhunter.com/trends/strawberry-kawaii.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Co-Branded Gamer Headphones](https://www.trendhunter.com/trends/beats-x-minecraft-beats-solo-4.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md)